Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Dave Fleet

MARCH 1, 2014

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Is this a good thing?

Communities 199

Communities Marketing Loyalty Social Media 199

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Treasure (Sped Up Version) – Phoebe.

Education 162

Education Examples Content Nielsen 162

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Brands put together campaigns or make certain marketing decisions with the intent to see a certain result, and sometimes, they just miss the mark.

Reputation 119

Reputation Brands B2B Loyalty 119

Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Top 10 Content Marketing Myths.

Content 162

Content Marketing Training ROI 162

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Sprout Social

SEPTEMBER 24, 2021

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. The responsive reputation Taylor built with her fans on Tumblr carried over on Twitter and, most recently, TikTok. Not only does Taylor follow her community, she actively listens to them.

Communities 114

Communities Tumblr Class Team 114

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. A company’s reputation is based on many factors. Corporate Reputation or Online Reputation?

Reputation 85

Reputation Press Release Airlines Construction 85

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Bill Hartzer

MAY 9, 2024

According to the study, a striking 60% of consumers are more likely to engage with a brand that aligns with a content creator they trust. Deloitte’s report highlights the nuanced differences between content creators and traditional influencers.

Engagement 78

Engagement Brands Loyalty Influencer 78

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Socialized

JANUARY 31, 2021

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. So brand owners are shifting their focus in marketing their brands through social media. This can serve as an easy source of content for your profile!

Social Media 130

Social Media Tips Marketing Discount 130

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 103

Influencer Marketing Collaboration ROI 103

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1. But what’s the ROI of the awareness you’re building and the consideration?”

ROI 103

ROI Influencer Marketing Survey 103

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Privacy Policies Issues 89

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The one thing that hasn’t changed, though, is the static nature of the content we create.

Reputation 146

Reputation Content Curation Storify 146

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Idaconcpts

AUGUST 23, 2011

This is why finding ways to take control of your online reputation is so essential to online success. Here are 3 tips for taking control of your online reputation. Content Control. There are times a more aggressive approach with our online reputation must be taken. Appealing To Your Community. Reaching Out.

Reputation 180

Reputation Tips Compete Blogger 180

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. It’s a landslide: Community creates results. The Harlem Shake depended on community. Their interaction is content of the highest order.

Content 253

Content UGC Community building Hotels 253

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 128

Marketing How To Sample Samples 128

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Check Reporting to See What Content Is Best.

LinkedIn 105

LinkedIn Communities How To Applications 105

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Ignite Social Media

JUNE 14, 2023

Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. Influencer marketing has become a critical part of a successful marketing program.

Content 59

Content How To Influencer Reputation 59

Small Business Mavericks

JANUARY 23, 2014

Content marketing has gotten a little bit of a bad reputation. Spammers and low quality content producers are partly responsible for the bad reputation because, let’s face it, they produce bad content. Content marketing is the way we do business online. That makes us all look bad.

Content 87

Content Marketing Reputation Small Business 87

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

Influencer 167

Influencer Brands How To Marketing 167

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation. Try to think outside of your own lived experiences when you create your content,” Heinrich says. Remember that you are not your audience.

Social Media 128

Social Media Marketing Social Media Management Issues 128

The Realtime Report

FEBRUARY 1, 2024

invites new residents with its rich history and dynamic community. Consider your budget, long-term plans, and current market trends. could be a wise investment due to the city’s strong market. Use high-quality packing materials to safeguard your possessions, and clearly label each box with its contents and designated room.

Transportation 91

Transportation Real Estate Insurance Patterns 91

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Having said that, it does seem to be a buyer’s market right now. Communication and Entertainment Apps Are Dominating. Social Media Use, Engagement and Paid Efficiency are Way Up.

CPM 175

CPM Social Media CPC Sample 175

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 139

B2B Marketing Construction Committee 139

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52