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Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. We’re social creatures.

Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. We’re social creatures.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Is it That Easy?

Proactive Report

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. what communities do they belong to?

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

CPC 179

Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

Tips 271

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Rapleaf is better for larger companies. Are you a social media detective?

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

Tools 257

How is Social Media Affecting Your Business Strategy?

Proactive Report

Is social media important to the future success of your business? These execs see social media as a key factor in business strategy and direction. And there is indeed value in a community – but it s not enough just to collect them.

Jive 95

To Thine Own Self Be True

Twist Image

I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. With each and every passing day, I'm seeing more and more brands forgo their own web and mobile experiences to use social media environments as their primary place to connect. online social network.

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Community Pages are mainly good for Facebook’s attack on Google search and Wikipedia search results.

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

It was a fantastic illustration that you have in the book that shows your own personal media usage habits and the channels across the social Web that you used a few years ago versus the ones that you use now. Brian: I’ve studied this actually, the idea of social network fatigue.

Klout 122

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.),

Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. There is no senior person who has run a large company or built and sold globally a new innovative product.

SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

A lot of the focus as of late is how we as a company has grown. We’re not trying to build new communities; we’re allowing people to communicate with people they already know. As a company? I think that fewer companies are as successful in the Web 2.0

Hotels 134

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Integrating Email and Social Media with Flowtown February 10th, 2010 |Written By: Jay Baer | View Comments Tweet Aren’t social media and email more alike than they are different?

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.

Finding Social Media Professionals

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Gossip 2.0 , News , Social Media > Finding Social Media Professionals Finding Social Media Professionals by Roxanne Darling on October 10, 2008 There is a long-standing concept in the digital space know as “signal vs noise.&#

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!). We all need to extend our social media expectations timeline.