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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. What changes have you seen in the PR travel & tourism industry, and its measurement? Share in the comments below.

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How Instagram Has Taken Over Tourism Marketing

Pixlee

These popular sights have long been the fodder for traditional destination marketing strategies. . But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. The mountains of Cape Town.

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Is Facebook still a good marketing platform? As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. Reasons to Continue Marketing on Facebook. So, is Facebook still a good marketing platform for businesses in 2022?

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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

What if there could be an account-wide location setting that isolates travelers for the tourism industry or local residents for service businesses? Let me know in the comments below! Consider the change to location targeting (“living in or recently in” default) as an example.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully?

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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government. For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration.

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Big Change to Meta Ads Location Targeting

Jon Loomer

Let me know in the comments below! If you are visiting, you won’t have a need for a roofer, plumber, painter, or flooring company. You would want to pay to reach only those who live in a certain area. If you cater to tourists, you likely used the “Traveling in this location” option. You have no use for locals.

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