Sprout Social

MARCH 16, 2022

“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. People share video with friends twice as much as any other content. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment.

Engagement 121

Engagement Report Video Metrics 121

agora pulse

APRIL 15, 2020

During a recent Social Pulse Weekly episode, we tackled a whole bunch of questions, myths , and best practices about Instagram to get to the bottom of what really works—and also which tactics actually have the potential to hurt you. Let’s jump right in the top questions asked about Instagram best practices. They want the video.

Questions 154

Questions Instagram Hashtag Social Media 154

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Social Media Strategies Summit

JUNE 3, 2021

Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government. People need to know there is someone on the other end who cares about their feedback and questions. Social media is constantly changing.

Engagement 149

Engagement Communities Video Tourism 149

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Frequently asked questions about Facebook Live. How to create a mobile Facebook Live video from your business page.

Video 145

Video Facebook Notification API 145

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

Tools 119

Tools Strategy Video Library 119

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Metrics 127

Metrics Video Brands Facebook 127

Sherrilynne Starkie

DECEMBER 13, 2018

Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. Voice Messages appear as a microphone icon on the right side of the text box, adjacent to the image button for uploading photos and video from your gallery. The test could expand based on results. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

Instagram 142

Instagram Video Brands Compete 142

Later

FEBRUARY 20, 2019

Have you seen the new IGTV algorithm changes in your feed yet? Instagram recently announced that users will start to see 1 minute previews of IGTV videos in their main Instagram feed, which you can then continue watching over on IGTV. . Now, you can preview IGTV videos in your feed.

Feed 57

Feed Feedly Instagram Video 57

Later

MAY 27, 2020

If you’ve been scrolling TikTok this week, you might have noticed comments taking center stage. Thanks to TikTok’s unique video reply feature, brands and influencers are using their best comments to inspire new content for their feeds. Comments on your videos are about to become your best creative asset.

Comments 59

Comments Trends Hashtag Influencer 59

Later

MAY 27, 2020

If you’ve been scrolling TikTok this week, you might have noticed comments taking center stage. Thanks to TikTok’s unique video reply feature, brands and influencers are using their best comments to inspire new content for their feeds. Comments on your videos are about to become your best creative asset.

Comments 54

Comments Trends Hashtag Influencer 54

Webbiquity SMM

FEBRUARY 16, 2021

Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. Second, you can make short-lived Instagram Stories that create a sense of urgency without clogging the main feed up with content.

B2B 259

B2B Examples Company Instagram 259

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Sometimes the comments are even better than the post.

Comments 220

Comments Disqus Social Graph Blogger 220

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Video 144

Video Social Media Strategy Film 144

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Videos may show up on a user’s news feed during and after the social media live event. Instagram Live. Twitter Live.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Ignite Social Media

NOVEMBER 13, 2023

With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans. Action and Adventure Through Green Screens Green screens present endless possibilities for eye-catching video content. Their wide color palette immediately grabs attention in the Instagram feed.

Social Media 96

Social Media Transportation Review Instagram 96

Social Media Strategies Summit

APRIL 11, 2024

But it also makes maximum use of the comment section below each of its how-to videos to answer customer questions and show its audience it cares about them getting the most out of their purchase. Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024.

Social Media 234

Social Media Tips Marketing UGC 234

agora pulse

OCTOBER 3, 2017

LinkedIn native video has been rolling out to users since August 2017. At long last, we can create or upload video directly to the LinkedIn app on our phones and via the desktop website. In this post, we’ll look at LinkedIn native video, how to use it and what to use it for. Video has always worked well on LinkedIn.

LinkedIn 122

LinkedIn Video Mobile Feed 122

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

Types 119

Types Video Content Case Study 119

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. The person watching the video also needs to convert on your advertising objective within 24 hours. She played the ad for more than 10 seconds instead of skipping to the next story/video. Let’s simplify this.

Advertising 148

Advertising Engagement Class Conversation 148

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests. Ones that you are most likely to find valuable are shown higher in your personal feed.

HootSuite 88

HootSuite Feed Feedly Instagram 88

Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

Instagram 111

Instagram Video Feed Feedly 111

Later

JULY 24, 2019

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! IGTV is a place for long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. Anyone on Instagram can create their own IGTV channel, where they can share long-form videos with their followers.

Platform 79

Platform Video Instagram Press Release 79

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand.

Engagement 101

Engagement Tips Loyalty Metrics 101

Social Media Strategies Summit

MAY 25, 2021

When you publish a Local Alert, everyone who follows you will receive a notification, the alert will show up on the newsfeed, and they’ll also see information in the ‘Today in [city]’ feed. Page Comment Moderation. Be sure to check with your legal team before turning on any comment moderation tools. Facebook Messenger.

Communities 231

Communities Engagement Facebook Authentication 231

Keyhole.co

JANUARY 20, 2024

A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Social media users tend to engage more with video content, but it’s important to have a variety of different formats. For videos, ensure they look professional.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.

SEO 92

SEO How To Hashtag Engineering 92

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. I’d quickly find that the answer to this question was more challenging than I had expected. It helped you answer the question, “Should I do this?” So, they stick with the feed placements and drive up costs.

Advertising 178

Advertising Metrics Cost Sentiment 178

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours.

Strategy 113

Strategy Content How To Marketing 113

Later

NOVEMBER 26, 2020

In a series of Instagram Stories from the @creators account, Instagram walked viewers through the most common questions regarding the algorithm. If they regularly engage with your content, odds are you’ll rank higher in their Instagram feed. Fact #2: All Comment Lengths Count as Engagement . The reality?

Instagram 139

Instagram Real Estate Feed Feedly 139

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Ignite Social Media

APRIL 21, 2020

Over the last couple of weeks, you’ve probably seen live videos popping up on your Facebook and Instagram timelines left and right. On Facebook, brand pages have a couple options to choose from for broadcasting live content to fans – Live video or Premieres. We recommend going live for 5-10 minutes to reach more users.

Social Media 149

Social Media Notification Instagram Hosting 149

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

YouTube 95

YouTube Engagement Metrics Analytics 95

Sprout Social

APRIL 22, 2019

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos. Source: Locowise.

Video 104

Video Facebook Study Mobile 104

Hootsuite

NOVEMBER 14, 2023

Ever wonder how much your average cat video generates on YouTube? Before you quit your day job, you’ve got to answer the question, “How much does YouTube pay per view?” But YouTube does not pay per video view — instead, they pay per ad view. Video views: Video views are the amount of views your video gets.

YouTube 95

YouTube CPM Module Adsense 95

Jon Loomer

NOVEMBER 14, 2021

What’s weird is that the clips do appear on desktop, but that seems like an oversight since it’s just a blank video. I’ve chosen to go with News Feed and Video Feeds only. The news feed post doesn’t include the clip or the button to view the full eipsode. Is this a video, though?

Facebook 209

Facebook Report Campaign Apple 209