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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Let me know what you think in the comments below.

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What is Social CRM and How to Make It Work for You

Oktopost

Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM: What Is It?

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Streamline Social Efforts with Facebook Ad Comments in the Smart Inbox

Sprout Social

As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy. Simplify Social Efforts in the Smart Inbox. Getting Started with Ad Comments Inside Sprout.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Knowing whether to respond to or ignore negative comments on a blog?

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Tweets, mentions, retweets, and favorites are all included, in addition to top publishing and engagement stats. Other Keyhole features are pretty impressive, too.

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Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History

Sprout Social

Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. A strong Instagram engagement strategy that prioritizes authentic, one-on-one conversations will impact a brand’s bottom line. Information your team can use to provide context to your community and keep engagement top-of-mind.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010. February 2010.

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