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Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior

Bill Hartzer

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging. According to a Q1 2024 Sprout Social Pulse Survey, 78% of consumers agree that a brand’s social media presence impacts their trust in a brand more than it did a year ago. This isn’t your average internship.

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What social media tasks to automate and what to personalize

Sprout Social

Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Are you looking to create a more efficient social media workflow?

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How to Build a Successful Employee Advocacy Program (When You Don’t Have Time)

Oktopost

I could probably talk for 3 hours on how to do this, but I’ll give you a brief overview of what you can expect, and what you should plan for. Send out a survey & outline your content strategy. Once you’ve outlined who you want in your program, send a survey to best understand what your advocates care about sharing.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Customer service satisfaction survey scores above 90%. Easy content approval: Want to review each post before it goes public, and easily collaborate on edits or revisions with franchisees? Get the big picture overview of all your franchisors at once, across all platforms, or break it down by region, platform, or individual branch.