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Balancing social resources across multiple business lines

Sprout Social

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Use of company social accounts. A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. Having the collaboration of HR, legal and marketing is not enough. The scope of the social media policy.

Policies 146
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When AI is everywhere, invest where it counts

Sprout Social

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. In this time, software companies developed tools in-house to automate the process of gleaning insights from massive datasets or to better personalize experiences.

Software 119
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Battling burnout as a social media manager

Sprout Social

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. a leading technology company that provides enterprise open source solutions. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. .

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10 best influencer marketing tools you need in 2022

Sprout Social

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Send and collaborate on campaign briefs and drafts. These companies typically have existing influencer relationships and access to industry-leading tools. Key features. View visual data and insights on any topic. Key features.

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Why You Need to Incorporate Social Media into Your Lead Generation Strategy

Oktopost

Lead scoring is a practice for marketers and sales teams to collaborate on, since both teams offer invaluable insight into identifying and recognizing the best leads. It should come as no surprise the companies who have mastered LinkedIn B2B lead generation are thriving. It’s all about focusing your energy where it needs to be focused.

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45 of the Best Social Media Analytics Tools

agora pulse

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. SocialPilot.

Analytics 179