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60+ Creative Marketing Ideas for Small Business

Writtent Blog

If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Host free events. Give them what they want and get some free publicity by hosting a free event. Create customer case studies.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

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Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. Jay is the founder of [link] and host of the Social Pros podcast.

Facebook 141
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Everything You Need to Know About LinkedIn Video

Hootsuite

Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos—pre, during, and post streaming. It’s still common practice for many brands to upload to a video-hosting platform such as YouTube or Vimeo, and then share the link on LinkedIn. On mobile: 1.

LinkedIn 145
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Help companies participate in existing social networks, and build relationships on their turf. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product. Collect case studies of social media success.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.” You can do it!

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How to Deal with Brand Controversy on Social Media

Convince & Convert

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.