Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. You can also use a list of day-specific hashtags to guide the planning process.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Improve customer engagement and satisfaction. Measurable.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Keyhole.co

MARCH 3, 2023

You’ll discover why Instagram captions are so important, and why you shouldn’t ignore the powerful engagement that a well-written caption can garner. Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. So what’s the key to reaching that enormous audience?

Hashtag 52

Hashtag Instagram Content Authentication 52

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? You’ll learn why some social apps are a no-brainer while others should be used with caution. For starters, read this guide.

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?. No worries!

Case Study 69

Case Study Study Social Media Tools 69

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. So, what was fueling the social conversation?

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Insurance 88

Insurance Social Media Policies HootSuite 88

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

JULY 25, 2023

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.

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Social Media Strategy Campaign Hashtag 52

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Track relevant hashtags.

Social Media 91

Social Media Tools Price Hashtag 91

Hootsuite

SEPTEMBER 21, 2020

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. This indicates that you missed out on looking at 30% of possible engagement for your brand. To avoid such mishaps what you need is a social media listening tool.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

The Realtime Report

JULY 18, 2012

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. ” According to AdAge, “From a social-TV perspective, shows and commercials are basically all programming.”

Comments 189

Comments Analytics Case Study Social Media 189

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. Nail Your Launch.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care. An influencer media kit can clue you in on all of the above, granted you know how to audit one. Social media No surprises here!

Influencer 94

Influencer UGC Metrics Case Study 94

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Download our How-To guide “How to Engage With Customers at Every Step.

Hashtag 60

Hashtag Industry Campaign Hotels 60

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. The same study also found that 70% of Instagram hashtags are branded. million more users than in 2020.

Instagram 162

Instagram Strategy Marketing Metrics 162

Social Media Strategies Summit

JULY 19, 2023

But using TikTok for business isn’t just about inscrutable humor and dance challenges; it drives meaningful engagement and action. This broad focus and variety of content types help Nike engage a wide range of audiences while using the clout of its big-name athletes to drive up views. Glossier clearly understands this.

Brands 130

Brands Energy Sports Fashion 130

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. Keep an eye out on social media for people who are already, organically talking about your brand. Create case studies.

Review 141

Review Case Study Reputation Study 141

Direct Marketing Observations

FEBRUARY 5, 2010

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 1) Create a Social Media case study of who is talking about your company both in good & bad ways. 3) On-going social media education !

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

agora pulse

MARCH 18, 2020

Social Media Marketing World brought together some of the best minds in social media and marketing. We asked social media experts for their favorite takeaways. We asked some social media marketing experts about what left the greatest positive impression on them. Here’s what they said.

Social Media 101

Social Media Tips Marketing UGC 101

agora pulse

MARCH 1, 2021

If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. If you have, you have entered your email address, clicked ‘’sign me up,” and started to receive a juicy, monthly newsletter filled with “the hottest posts and latest social media news,” right?

How To 174

How To Hashtag LinkedIn Newsletter 174

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. LinkedIn also found that while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement.

Social Media 111

Social Media Guidelines HootSuite How To 111

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 221

Examples Retail Instagram Buy 221

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies.

Content 319

Content Marketing Curation Template 319

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

JULY 19, 2013

Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Just one month after the introduction of Facebook timeline for brands, visual content (photos and videos) saw a 65% increase in engagement. Case Study: A Day at the Races With Indy 500.

Campaign 151

Campaign Instagram Case Study Tips 151

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game.

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LinkedIn Company HootSuite Hashtag 145