Small Business Mavericks

JANUARY 30, 2015

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats.

Case Study 70

Case Study Study Guidelines Marketing 70

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 100

B2B Report Case Study Content 100

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

Case Study 153

Case Study Study Marketing Company 153

Forbes Social Media

JULY 31, 2020

But in this ecosystem, marketers are needing to find new, creative ways to increase engagement—and one of those is Instagram giveaways. Organic growth used to be something influencers and brands could count on.

Case Study 81

Case Study Instagram Study Company 81

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 180

Case Study Study Communities Joomla 180

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. That’s the simple answer.

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. That’s the simple answer.

Case Study 77

Case Study Study Social Media Social Media Management 77

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less.

Case Study 141

Case Study Study Social Media Repository 141

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Taylor Marek

JANUARY 15, 2010

Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail” The idea behind this came out of watching companies market their products and services. Some do their marketing extraordinarily well, while some just plain fail. Case Study: iNET Web. Act that way.

Case Study 111

Case Study Study Marketing Hosting 111

Buffer Social

JUNE 8, 2022

This is especially the case for UK-based gifting company Letterbox Gifts. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. For most occasions, around a month before is a good time to push the bulk of the marketing campaign.”

Case Study 70

Case Study Campaign Social Media Study 70

Ari Herzog

SEPTEMBER 26, 2012

They listened to my tweets, engaged me publicly and privately, and proved once again why they are such an excellent company with amazing customer service. When I teach digital marketing classes, my students routinely ask me why they should tweet and how businesses should use the channel for customer service. Got a question?

Case Study 122

Case Study Study Twitter Travel 122

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed.

Social Media 91

Social Media Marketing Proposal Case Study 91

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

Digimind

JUNE 11, 2019

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

Case Study 58

Case Study Insurance Loyalty Study 58

Devumi

FEBRUARY 2, 2018

The company has brought that same fun spirit to its online presence. Discover how Lego built its popularity online one brick at a time in this social media case study. The post Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages appeared first on Devumi.

Case Study 60

Case Study Study Social Media Company 60

Waxing UnLyrical

NOVEMBER 8, 2011

The stock market hates surprises. The company can’t sustain its growth, and share price is based on future growth, not past results. The market is saying LinkedIn has a bigger upside than Apple. But once it hit the news the company had no control over the information. And recently Apple has been striking out.

Case Study 187

Case Study Apple Study Brands 187

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase. Has it been a successful campaign whose objectives were achieved?

Case Study 68

Case Study Campaign Activities Study 68

Dave Fleet

AUGUST 22, 2011

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. It brings new case studies to the table.

Review 369

Review Case Study B2B Marketing 369

Taylor Marek

JANUARY 15, 2010

Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. The idea behind this came out of watching companies market their products and services. Some do their marketing extraordinarily well, while some just plain fail.

Case Study 70

Case Study Study Marketing Hosting 70

Taylor Marek

JANUARY 15, 2010

Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail” The idea behind this came out of watching companies market their products and services. Some do their marketing extraordinarily well, while some just plain fail. Case Study: iNET Web. Act that way.

Case Study 70

Case Study Study Marketing Hosting 70

Convince & Convert

AUGUST 5, 2014

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. Read the whole entry. »

Microsoft 155

Microsoft Products Company Brands 155

Ari Herzog

MAY 25, 2010

If nothing else, emulate Britney and mark special occasions with a special day of answering questions. -- Thank you for reading Case Study: Britney Spears on Twitter at AriWriter. Related posts: Case Study: How 11 Mayors use Twitter. Case Study of 4 Companies on Twitter.

Case Study 79

Case Study Study Twitter Conference 79

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . .

Health Care 108

Health Care Case Study Study Campaign 108

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. How do you leverage search marketing? What is the importance of SEO?

Questions 313

Questions Company Social Media Real Estate 313

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full.

Case Study 69

Case Study Study Social Media Tools 69

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. The campaign’s food manufacturer partners also created custom packaging on some of their products to also promote the program in Walmart stores and neighborhood markets.

Case Study 122

Case Study Social Media Study Banking 122

Keyhole.co

JUNE 7, 2023

So, let’s take a look at a few digital marketing tips that’ll help you create content that considers branding specifics (aka, synchronized messaging and end goal) in mind. Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers.

B2B 52

B2B Tips Brands Marketing 52

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. Read the whole entry. »

Case Study 138

Case Study Conference Marketing Study 138

ProBlogger

JUNE 7, 2018

And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. I’ve had to learn terms such as ‘convertible notes’, ‘agile’, ‘full-stack’, ‘product-market fit’ and more. Be prepared to fail.

Case Study 47

Case Study Startup Study Blogger 47

Laurel Papworth

DECEMBER 29, 2022

“The global metaverse automotive market is estimated to be valued at over USD 116.5 ” from Research and Markets via PR Newswire. List of Reasons for Car Companies to use Web3 & be in The Metaverse. Marketing NFTs as virtual good collectibles for branding, including Digital Twin NFTs. Polygon (MATIC) based.

Automotive 59

Automotive Company Virtual World Education 59