Sprout Social

APRIL 29, 2024

3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly.

Reputation 91

Reputation Brands Sentiment Survey 91

Hootsuite

NOVEMBER 7, 2023

Identify pain points and new product opportunities. Track social sentiment in real time. Spot competitor campaigns as they launch. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. What are people asking for that they can’t find?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 120

Examples Social Media Sentiment Influencer 120

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Their paid plans start at $25 USD per month.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Tools 109

Tools Tweetdeck Brands Sentiment 109

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Go Over Your Daily Calendar.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. Adidas ’ recent campaign is a brand safety success story.

Reputation 129

Reputation Tools Brands How To 129

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Talkwalker SM

APRIL 1, 2016

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

Campaign 60

Campaign Social Media Company Sentiment 60

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

MAY 16, 2023

This encompasses social media, news articles, blogs, and other online sources. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. Trendy keywords Always keep yourself up to date with the new trends.

Tools 52

Tools Sentiment Analysis Metrics 52

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked??

Research 183

Research Sentiment Banking Upcoming 183

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 126

Skills Sentiment Team Press Release 126

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. That’s great news, right? It can also be helpful to evaluate your competitor’s content by a specific topic or campaign.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Keyhole.co

DECEMBER 11, 2020

It’s no longer news; Topsy is dead. You can even track mentions and keywords across news, blogs and forums. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And as a bonus, it’s extremely user-friendly.”. Glean.info.

Tools 52

Tools Social Media Sentiment Price 52

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

DECEMBER 30, 2022

It’s no longer news; Topsy is dead. You can even track mentions and keywords across news, blogs and forums. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 30, 2023

They can use social monitoring tools to see what people say about them on Twitter, Instagram, and other social media sites. For example, if a product is recalled, a company like Tesla can monitor social media and news outlets to see what people are saying and take action to address any concerns or issues. Fill in respective details.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Gauge positive and negative sentiment from audiences.

Statistics 106

Statistics Skills Analytics Press Release 106

Social Media Strategies Summit

FEBRUARY 13, 2020

Source: Slack Twitter. They craft content that covers a number of different topics, including event coverage, third-party articles on work/life balance, productivity tips, and company news – and they leave out topics that could possibly alienate parts of its audience. PRIORITY PLATFORM: Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

SEPTEMBER 10, 2020

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. Prioritize accessibility throughout your marketing campaigns. — Twitter Accessibility (@TwitterA11y) May 27, 2020. The good news is that laggy load times are easy to diagnose and likewise fix.

Tips 125

Tips Sentiment Marketing Real Estate 125

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Positive sentiment doubled.

Banking 218

Banking Sentiment Campaign Team 218

Ari Herzog

APRIL 21, 2020

Barack Obama campaigned for President in 2008 under the motto of hope. It’s already been liked over 50,000 times on Facebook and Twitter. What tactics are being used to persuade people creating neutral and negative sentiment? Also, thanks to Michael Stokes for the campaign photograph. Second: Give people hope.

Posterous 91

Posterous Sentiment Reddit YouTube 91

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Waxing UnLyrical

APRIL 5, 2011

Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Don’t rely just on sentiment; look for messages and message accuracy.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Hootsuite

JANUARY 22, 2020

Industry news and trends. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Spotting them can help you identify new niches and audiences to engage with. Or, maybe they’ll inspire content for your next marketing campaign. Mentions of your product or service.

Social Media 145

Social Media HootSuite Template Templates 145

Keyhole.co

MARCH 24, 2023

In contrast, untagged social mentions are about general opinions, news, or conclusive statements about your brand. See how Burger king uses their Twitter profile to solve queries of distressed customers when tagged. This might include social hotspots like Twitter, Facebook, Instagram, LinkedIn, and others. Let’s see why!

How To 52

How To Sentiment Reputation Hashtag 52

Razor Social

MARCH 30, 2016

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

AUGUST 25, 2021

While we’re still a ways off from that reality, social media management has gone from a fledgling title bestowed on interns and new grads to a profession worthy of its own seat at the marketing leadership table. twitter’s main character today is a master’s degree in social media. Amanda says many social managers share this sentiment.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Keyhole.co

OCTOBER 13, 2023

They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Twitter This social network is known for its brevity. Twitter posts are limited to 280 characters. But this is not a disadvantage as Twitter is a popular source of events and news.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

MAY 9, 2022

It shouldn’t come as a surprise that they’re taking full advantage of platform features like TikTok sounds to announce the biggest news of their lives. Twitter has always been a great place to get the conversation started. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus.

Education 83

Education Marketing Reddit Class 83

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. In fact, 82% of CEOs do believe that social media is an effective channel to share company news and information but are unaware of the impact that doing it themselves can have on the company. Of those active on social media, 70% use only LinkedIn. Following up.

Company 124

Company B2B Loyalty Survey 124