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10 Gen Z Trends to Use in Your Boomer Strategy

Ignite Social Media

Here are 10 Gen Z social trends that should impact your current strategy Prioritize Authenticity and Realness Gen Zers highly value authenticity and realness from the brands they follow. Your strategy should follow suit and build a brand that demonstrates authentic commitment to these values.

Trends 92
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

That is, you need it as part of your digital marketing strategy for 2022. Is YouTube still a good marketing platform for businesses in 2022? Here are some thoughts about including YouTube as an effective part of your campaigns. Is YouTube Still A Good Marketing Platform? Is YouTube still a good platform?

YouTube 204
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Houseparty, The platform to engage Gen-Z.

Platform 271
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 209
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6 Simple Steps To Integrate QR codes Into Your Next Marketing Campaign

Keyhole.co

Could it be time to integrate QR codes into your next marketing campaign? QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. They also take your targets exactly where they need to be.

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Short-Form Video: The Secret to Standout Influencer Campaigns

Ignite Social Media

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts.

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 But the campaign didn’t end on social.

Campaign 165