Social Media Today

JULY 5, 2023

Some key tips for your holiday marketing campaigns.

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Social Media Today

JULY 1, 2020

Facebook has published a new guide to help marketers map out their 2020 holiday marketing campaigns.

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Social Media Today

OCTOBER 26, 2023

Some key tips to get your campaigns on track.

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Publishing Marketing Campaign Tips 205

Social Media Today

JANUARY 27, 2023

Twitter's also shared an update on its total active user count.

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Publishing Twitter Campaign Marketing 214

Social Media Today

JULY 5, 2023

Some key tips for your holiday marketing campaigns.

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Campaign Publishing Tips Marketing 164

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

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Social Media Today

JULY 19, 2022

The holiday season is fast approaching, and Reddit has provided some new insights and tips to help guide your marketing approach.

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Social Media Today

AUGUST 24, 2021

The guide provides tips on how to use Facebook's various promotion options to optimize your holiday marketing.

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Publishing Campaign Facebook Marketing 203

Social Media Today

FEBRUARY 22, 2024

Some handy tips on how to prepare for the next stage of digital campaign tracking.

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Privacy Publishing Data LinkedIn 142

Social Media Today

NOVEMBER 8, 2021

Looking to use TikTok for your holiday push? You need to check out this guide.

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Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? 3X higher conversion rates.

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Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 231

Social Media Today

MARCH 24, 2023

The guide provides a range of stats and insights to help plan your campaigns.

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Jon Loomer

AUGUST 8, 2023

Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit.

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Audiense

MARCH 17, 2022

The question is, how many publishers take this to heart when planning marketing campaigns? Disconnects in the publishing industry’s supply chain make it tough to get direct feedback from their readers, meaning campaigns are often based on outdated insights.

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Publishing Campaign Questions Marketing 147

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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Examples Campaign Tips UGC 142

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Social Media Today

JUNE 8, 2021

Snapchat has published a new holiday resource guide for marketers to help you get started early on your campaigns.

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Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

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Tips Marketing Privacy Influencer 352

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

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comScore Marketing Case Study Review 299

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

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Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. Owlet Baby Care.

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Social Media Today

JULY 19, 2023

Some research-backed insights to assist in your campaign planning.

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Reddit Publishing Research Campaign 113

Social Media Today

JULY 19, 2023

Some research-backed insights to assist in your campaign planning.

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Reddit Publishing Research Campaign 113

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s another metric of efficiency for brand ad campaigns.

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Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

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Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook also accounts for 2 million advertisers, and thus, it is considered a crucial part of formalizing your marketing strategy if you are actively using Facebook as a channel to reach out to your audience. Thus, to ease your job, here we have squeezed out the 10 most effective Facebook marketing tools from plenty of tools.

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Campaign Tools Social Media Facebook 88

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

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Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

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