Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Whether it’s educational material, a behind-the-scenes look, or a product demo, videos significantly boost engagement and time spent on your profile.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Lemons – Demo – Brye. Make your content accessible. remibader.

Trends 145

Trends Influencer Strategy Hashtag 145

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. hashtags and X (formerly known as Twitter) handles that are important to you. Add your website links.

Examples 123

Examples Social Media Sentiment Influencer 123

Unmetric

JUNE 25, 2019

Discover the most engaging hashtags used by your brand using the hashtag tracker. Get campaign intel to help you analyze various campaigns run by your competitors. The tool comes with really cool features that allow you to discover the best hashtag and filters to use on your posts. Like Owlmetrics, Minter.io

Analytics 130

Analytics Instagram Tools Metrics 130

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia.

Campaign 43

Campaign UGC Content Tourism 43

Hootsuite

APRIL 12, 2021

Employees’ social posts, often using the #sodexoproud hashtag, now drive 30 percent of all traffic to the site. Get them involved in spreading the word by creating shareable social content for each new campaign. Get your creative teams involved in planning how to create content for employee engagement campaigns.

Engagement 139

Engagement Social Media Strategy Tools 139

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Spot competitor campaigns as they launch. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 25, 2022

When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Both co-marketing and co-branding campaigns bring engagement from the jump. Harness the power of hashtags. Do hashtags work anymore? Fret not, my fellow marketers, the hashtag is alive and well.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Source: Salesforce Social Studio is also built for social media listening. Want to go deeper?

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

MARCH 2, 2022

Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. A traditional print or TV advertising campaign puts your advertising in front of many people who have no interest in your products. Petco: Live Shopping.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

AUGUST 15, 2022

Email marketing campaign. Set up an email marketing campaign and watch your ROI grow, and grow, and grow. Get a free Heyday demo. Use hashtags to reach new audiences. By using hashtags , you can connect with people who are interested in Black Friday deals and help them find your products and services.

Strategy 101

Strategy Discount Marketing Retail 101

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Book A Free Demo.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Unmetric

MAY 30, 2019

How can we quantify visual marketing campaigns? Is ivory black working in your latest campaign? How many brands are using fall colors in their autumn campaigns and how are their posts performing? Discover popular posts, hashtags, and topics along with dominant colors and objects used. Interested? GET FREE TRIAL.

Brands 95

Brands Analysis Analytics Campaign 95

Hootsuite

AUGUST 16, 2023

When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Hashtag research? Allowing your teammates to jump in to edit dates, add campaigns, or share their thoughts is vital. where you can see the tools in action. Is it caption writing?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. Using Sprout’s Listening tool, you can evaluate several important metrics to understand where your brand stands: Measure how many times your brand or brand-related keywords or hashtags (products, events, etc.) are mentioned in larger conversations.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

MAY 31, 2023

Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Book a free demo today. Book a Demo 3. Build a three-month social media campaign strategy for a sparkling water company. Content calendar creation Need a content calendar on the fly?

Social Media 140

Social Media HootSuite How To URL 140

Pixlee

APRIL 15, 2020

TikTok is a great channel for before and after transformation demos. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Some of the best hashtag challenges have been encouraged by brands, even created by brands. Before and After Videos with Influencers or Customers.

Fashion 59

Fashion Brands Apparel Authentication 59

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet? Well Traveled.

UGC 145

UGC Content HootSuite Authentication 145

Unmetric

AUGUST 19, 2019

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Sign up for a demo.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

NOVEMBER 19, 2020

To build a biking community and measure the impact of their call-to-action, they ask bikers to tag the brand in photos from their ride and use the hashtag #GoByBike. The #GoByBike campaign spans across platforms, but on Instagram alone, people have used the hashtag over 88,000 times. How to join the #GoByBike movement: ??

Travel 121

Travel Sports Exercises Sentiment 121

Sprout Social

MARCH 21, 2019

Use the Twitter Trends Report to discover trending topics and hashtags across the platform. Price: Starts at $99 per user per month, sign up for a 30-day free trial or request a demo. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Union Metrics.

Analytics 105

Analytics Twitter Tools Strategy 105

Talkwalker SM

JULY 13, 2016

Tracking which of your posts are most liked is one of the most basic ways of measuring Instagram success, but it’s nonetheless helpful to know which of your posts were most popular so you can build on this for future campaigns. Another simple indicator of post or campaign popularity is the number of comments it generated.

Metrics 60

Metrics Instagram Analytics Marketing 60

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Track the success of your marketing campaigns using the Talkwalker Virality Map.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Likeable

AUGUST 13, 2019

For targeting, TikTok offers age, gender, and state-level geotargeting, and the company is promising interest, behavioral, more granular demo targeting over time. Hashtag Challenge. This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok.

Advertising 93

Advertising CPM UGC API 93

agora pulse

AUGUST 17, 2020

Or maybe you are going to start your very first social media campaign? People who signed up to your newsletter or asked for a demo of your product). All channels] Thursday : Share our old blog post to the #ThrowbackThursday (also #TBT) hashtag. Are you planning to boost your social media marketing performance? More leads.

Social Media 171

Social Media Strategy Marketing How To 171

Unmetric

AUGUST 17, 2018

The IPL Campaigns. Vivo used Facebook and Twitter as the major platforms for running their IPL campaigns. Overall, the brand had an active presence on the three platforms as they encouraged users to use the brand hashtags to win the contests. The estimated reach of Vivo during the IPL campaign was 98 million.

Campaign 60

Campaign Hashtag Twitter Publishing 60

Unmetric

JULY 9, 2019

In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets. We all know that hashtags originated from Twitter—this is all the more reason why you need to track your brand’s hashtag performance. Sign up for a demo.

Analytics 72

Analytics Tools Twitter Hashtag 72

Unmetric

NOVEMBER 4, 2019

By leveraging social media analytics tools one can monitor mentions of your brand, perform campaign analysis, stay ahead of topics trending in your industry, get competitor intelligence and much more. To get the ball rolling on your social media analyst career, request a demo of Unmetric. SIGN UP FOR A DEMO.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Convince & Convert

DECEMBER 5, 2017

The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. REI’s marketing team spearheaded the #forceofnature campaign, but it was Support who spotted and responded to this fan’s touching photo.

Social Media 208

Social Media Marketing Team Upcoming 208

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track comments using keywords or hashtags and analyze them in real-time or historically. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way.

Review 128

Review Brands How To Analysis 128

The Realtime Report

JANUARY 28, 2017

By using conversational keywords (event hashtags, topical hashtags, mentions of brands, mentions of influencers) and bio keywords (job title, company, location), you can really hone in on your target audience and find those who are actively researching solutions in your space. Last May, we sponsored the Marketo Nation Summit.

B2B 91

B2B ROI Social Media Hashtag 91

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. It helps track social media accounts and manage marketing campaigns. Keyhole is an in-depth online monitoring tool that monitors brand campaigns and events. Request a demo. G2Crowd Rating: 3.7. G2Crowd Rating: 4.5.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. What is employee advocacy? Give back (e.g., View this post on Instagram.

Social Media 111

Social Media Guidelines HootSuite How To 111

Oktopost

JULY 18, 2019

Customer testimonials, product demos, and even employee advocacy can all be included within this strategy as long as the content is visually appealing for the Instagram audience. . Make sure to take advantage of the wide array of Instagram features such as videos, hashtags, live streaming, and stories. Pay attention to other metrics.

B2B 99

B2B Instagram Metrics Social Networking 99

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

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Template Templates Social Media Tips 134

Pixlee

NOVEMBER 19, 2020

But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. . Influential: Engaging people is one thing, but converting them is the ultimate goal of marketing campaigns. Together with writing, I have been involved in creating vlogs and demo videos.

Social Media 52

Social Media UGC ROI Newsletter 52