Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Decide your hashtag. Background. The Champions.

Organization 267

Organization Tips Hashtag URL 267

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Run campaigns that are actually worth talking about. Instead, you encourage it.

Conversation 136

Conversation Review Marketing How To 136

Hootsuite

SEPTEMBER 7, 2022

Attract new students with a campaign. For example, if you want to increase enrolment, you may want to create a campaign to attract new students. Consider running a campaign to raise awareness of your program a few weeks before it starts. Public hashtags can amplify important content. Community-building.

Education 93

Education Social Media Tips HootSuite 93

Later

JULY 29, 2020

From hashtags to alt text, we explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability. . Just like you would type a search term into Google, you can use the search bar on the top of the Explore page to find and discover accounts, hashtags, and locations. .

SEO 132

SEO Instagram Hashtag UGC 132

Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Elvis Presley made his first U.S. ” So I was very interested to see what some of the answers were.

Communities 250

Communities Jive Tips eBook 250

agora pulse

DECEMBER 6, 2018

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Use It In Your Ad Campaigns.

UGC 122

UGC Social Media Content Notification 122

Later

NOVEMBER 13, 2020

That’s why we wanted to give creators access to the tools to help grow your community, build your brand and get more engagement on your Instagram content! . Generate accurate analytics so you can report out to brands and collaborators on individual campaigns and posts, and your account as a whole. Search by Hashtag.

Features 63

Features Instagram Hashtag Analytics 63

agora pulse

JULY 23, 2020

Nurturing an engaged community. That includes, for example, the ability to know which hashtags to use on Instagram (and how many), when to host a social media contest, and what types of posts your audience will respond to. Analytics will tell a social media manager what campaigns are working on each social platform.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Sprout Social

AUGUST 3, 2023

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

Team 134

Team Social Media Management Skills Trends 134

Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach?

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. Don’t forget to make some personal tweaks (or prompt the AI to give you hashtags). Artificial Intelligence is becoming more and more integrated into our normal daily lives, from banking to self-driving cars. From it, we got.

Content 78

Content How To Social Media Management Social Media 78

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Community Content : User generated content is not just about sourcing content to help showcase your brand, it’s about building a community around your brand and your products.

Content 41

Content UGC Loyalty Nielsen 41

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Pixlee

DECEMBER 22, 2021

Kirkland’s uses Pixlee to add social proof to its email marketing campaigns with UGC galleries that maintain a mobile-friendly design. Create a unique branded hashtag for users sharing UGC on social media to use in their captions. Engage with your community by starting a podcast or livestream. What Customers Want.

UGC 52

UGC Marketing Mobile Review 52

Keyhole.co

NOVEMBER 23, 2023

KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. Here are some top influencer marketing KPIs to analyze to help you quantify your campaign’s ROI so that you can expand your budget as your efforts succeed.

Influencer 52

Influencer Campaign ROI Discount 52

Keyhole.co

MARCH 31, 2021

6 Influencer KPIs to Track Every Campaign. While it’s clear that influencer marketing is on the rise , before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy. KPIs can be based on industry benchmarks or results from past campaigns. Influencer Analysis.

Influencer 121

Influencer Campaign ROI Discount 121

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. And guess what?

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. Provide stellar customer service.

Loyalty 88

Loyalty Brands How To Discount 88

Later

SEPTEMBER 12, 2019

Want some more inspo on how to use UGC in your marketing campaigns? Check out our blog post on the top 5 Creative UGC Marketing Campaigns to Grow Your Business ! . UGC is also about building a community, so if you’re looking to harness its power, you need to make your audience feel they’re part of something bigger than a simple repost.

UGC 60

UGC Content Instagram Hashtag 60

Buffer Social

SEPTEMBER 18, 2016

We had the pleasure of speaking to Dom about his unique approach to community building on social media and why user-generated content is a great strategy for brands and businesses looking to build real connections with their audience. How marketers and brands can start user-generated campaigns of their own.

Brands 40

Brands Content UGC Social Media Management 40

Keyhole.co

MARCH 27, 2023

Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. Well, we will reveal some of the most iconic social media campaigns and expert tips that you can use to make your brand go viral.

Campaign 52

Campaign Social Media Marketing Metrics 52

Later

FEBRUARY 19, 2020

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. In fact, according to our research , influencers who post with 10+ hashtags get an average engagement rate of 6%! .

Hashtag 82

Hashtag Instagram UGC Comments 82

Buffer Social

SEPTEMBER 28, 2016

3 Community Building & Customer Support podcasts. Hashtagged by Jordan Powers. Hashtagged is a podcast all about Instagram. In each episode, Jordan Powers interviews a member of the Instagram community to uncover insights to growing a following, building a community, and making an impact.

Skills 40

Skills Social Media Hosting Marketing 40

Buffer Social

OCTOBER 6, 2019

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Huffington Post ( @huffingtonpost ). Use photos with captions to tell your stories.

Instagram 69

Instagram Influencer Brands Upcoming 69

Later

MARCH 30, 2020

One of the original social media giants, Facebook still serves as an excellent platform for community building, product awareness, and driving sales. Let’s look at some of the best statistics that can help your build a Facebook strategy: #18: Facebook has 2.5B Monthly Active Users.

Statistics 67

Statistics Social Media Marketing Instagram 67

Buffer Social

AUGUST 29, 2016

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Huffington Post ( @huffingtonpost ). Use photos with captions to tell your stories.

Instagram 75

Instagram Influencer Brands Upcoming 75

agora pulse

MARCH 24, 2020

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. Community management. Click-through rate (CTR).

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Hootsuite

MARCH 29, 2021

This timeframe happened to coincide with a big campaign period. All linkless posts were organic and did not include hashtags. Posts without links also earned far more impressions on average, even though they did not have the help of hashtags or paid boosts. Time frame: January 22–March 22, 2021.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

agora pulse

JUNE 3, 2020

Pin descriptions can contain up to 500 characters, including hashtags. Pin hashtags: To increase visibility and searchability, you can add hashtags to your Pin descriptions. You can include as many hashtags as you like , as long as they fit into the description’s 500-character limit. Pick the right campaign type.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

JUNE 3, 2020

Pin descriptions can contain up to 500 characters, including hashtags. Pin hashtags: To increase visibility and searchability, you can add hashtags to your Pin descriptions. You can include as many hashtags as you like , as long as they fit into the description’s 500-character limit. Pick the right campaign type.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Hootsuite

APRIL 21, 2021

These courses will teach content creators, small business owners, social media managers, and digital marketing professionals everything they need to know to run successful social media campaigns. What you’ll learn: How to build a social media strategy. Community building. How to use hashtags for reach and discovery.

Course 131

Course Training Skills Instagram 131

Hootsuite

JULY 14, 2021

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Piggybacking on major events or trending hashtags is a great way to diversify your Facebook content and show that your brand has some range.

Engagement 145

Engagement Facebook HootSuite Groups 145

agora pulse

JANUARY 17, 2018

They allow you to examine your community-building efforts from all angles. Take note of that, because while shares are good for both brand awareness and community building, replies can help form strong relationships more immediately. All of these metrics are important. Review Google Analytics. What do you think?

Social Media 101

Social Media Metrics Analytics Patterns 101

Waxing UnLyrical

MARCH 7, 2014

This year, I’m thrilled that we’re working with Milaap on its flagship campaign, The Hope Project , which shines a spotlight on former Devadasis (pronounced “day-vuh-daah-sees” and meaning “servants of God”). So literally, when you lend a little, you end up changing a lot. She also loves ABBA, bacon, cooking, dogs, and Elvis.

Community building 202

Community building Consultant Banking Flickr 202