Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Another key area is influencer marketing. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Discover loyal brand advocates Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. For example, Brittany Joiner, a long-time user of Trello, is also a customer advocate who’s turned into a natural influencer for the brand.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One-third interaction: Engage with your audience through conversation, replies, and interaction with influencers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? You can also gain insights into social sentiment.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Oktopost

FEBRUARY 26, 2024

In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Measuring influenced opportunities plays a pivotal role in achieving this goal.

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Sentiment analysis: This one is particularly important for branded hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. Influencer marketing. 4 quick tips for successful Twitch influencer marketing.

Marketing 102

Marketing Authentication Template Templates 102

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. All these things make an impact and eventually help you analyze the vibe you give off to your customers, which will help you rework your communication approach accordingly. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

JANUARY 16, 2024

These nuggets can be collected as data to inform future campaigns of your own. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. It’s a metric that indicates your level of visibility and influence in the digital arena.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 131

Marketing How To Sample Samples 131

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Other Keyhole features are pretty impressive, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

MARCH 26, 2024

LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. Should you collaborate with celebrities and influencers or with other brands in the same field?

Construction 52

Construction Social Media Strategy Collaboration 52

Likeable

MARCH 31, 2021

Social listening can help brands improve content strategy and messaging, brainstorm creative campaigns , and create more impactful partnerships. Campaign Analysis. You can: Gather general sentiment around specific campaigns in real time. You can: Gather general sentiment around specific campaigns in real time.

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Let’s get started with the basics.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. Creator” is a broader term to describe influencers and any user creating content for your brand. Macro-Influencers and Micro-Influencers.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. Creator” is a broader term to describe influencers and any user creating content for your brand. Macro-Influencers and Micro-Influencers.

Tips 52

Tips Influencer Campaign Metrics 52