Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Ask Your Community for Recommendations. #1: To do this, look at your existing community.

Influencer 106

Influencer Campaign Instagram How To 106

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Advertising 145

Advertising Campaign Social Media How To 145

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. Like most of Kraft’s recent content, this campaign played into the COVID-19 pandemic. No purchase necessary.

Campaign 106

Campaign Brands Press Release UGC 106

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Since recruiting and hiring is an ongoing campaign, the Sheriff’s Office shares a series of graphics tailored to this message that keep the feed looking fresh.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

JANUARY 25, 2021

Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience.

Influencer 112

Influencer Campaign How To Marketing 112

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

SocialFish

APRIL 13, 2011

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. They would also receive a few mentions on the CTK website, Facebook Page and Twitter feed. 1,552 organizations submitted applications.

Blogger 243

Blogger Campaign Applications How To 243

Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! Your brand can utilize them to build awareness, create relatable content, and grow your TikTok community. They’re also how a lot of the niche communities are built on TikTok. 12 TikTok Challenges to Take Inspiration From for Your Next Campaign.

Campaign 95

Campaign Hashtag Brands Trends 95

Oktopost

JUNE 20, 2023

She talks through how to get advocate feedback, how to encourage positive sharing behaviors, why it’s so important to have a constant line of communication, how to gamify, and key insights on the best times to launch campaigns and initiatives. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager.

Strategy 118

Strategy B2B Apple Hosting 118

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One-third sharing: Sharing content from others helps your feed seem less spammy.

Small Business 100

Small Business Engagement Strategy Facebook 100

Later

JUNE 28, 2021

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. feed posts, Instagram Stories, Reels, etc.).

Influencer 133

Influencer How To Marketing Instagram 133

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. . The campaign also offers a nice nod to the growing visual nature of LinkedIn.

LinkedIn 137

LinkedIn Communities Campaign Curation 137

Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Create video that won’t fit with a 4:5 aspect ratio (*if you’re planning on sharing to your Reel to your newsfeed, be mindful the aspect ratio for Reels is 9:16 while the feed post is 4:5). Increasing Discoverability of Reels Content.

Instagram 172

Instagram Engagement Content Tips 172

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. Here’s a breakdown of each campaign. Ad Campaign 1: Video Views.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 118

B2B Influencer Brands Marketing 118

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Monitor and measure the performance.

Advertising 230

Advertising Facebook How To Guidelines 230

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. lukettrotman. A, B or C? ???? meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. — VSCO (@vsco) August 7, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. We couldn’t do it without them! Listen Now .

Communities 138

Communities GPS How To Social Media Management 138

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111

Campaign Social Media Metrics Trends 111

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Within those billions of users, Instagram fosters niche communities. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

AUGUST 23, 2023

With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62

B2B Content eBook Apple 62

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. Content creation: $5,250 per month.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Sprout Social

MAY 4, 2022

Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Below are some notable TikTok challenge campaigns that highlight what challenges look like and the kind of engagement they can drive: Guess’ #InMyDenim challenge is an early TikTok success story.

Brands 110

Brands Hashtag Trends Fashion 110

Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. She is the voice and face of every campaign and makeup tutorial the brand launches. . Gucci runs several campaigns on Instagram that garners a lot of engagement.

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. Just like the traditional retail experience, social feeds can become hectic during the holidays.

Curation 119

Curation UGC Feed Feedly 119

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. The real question becomes: What types of engagement will the algorithm use to grade content and choose what to show in users’ feeds and Explore tabs?

Instagram 91

Instagram Metrics Influencer Campaign 91

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Oktopost

JUNE 20, 2022

If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. She works to bring content to life that generates a deeper connection with the Demandbase community, including prospects, customers, investors, and fans. Meet Caitlin. Love Going Behind the Post?

Engagement 125

Engagement Social Media Management Apple Hosting 125

The Realtime Report

SEPTEMBER 8, 2022

Now, TikTok is bringing out another of these such features, the ‘Nearby’ feed. Across the board, the social landscape is now being driven by niche communities and subcultures. TikTok has led the charge in this shift, with its interest-based algorithm showing preference to, and therefore fostering, niche content.

Social Graph 91

Social Graph Comparison Features Communities 91

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! A takeover on Instagram Stories. 1: Jayde I.

Social Media 114

Social Media Collaboration Instagram Influencer 114