Koka Sexton

JANUARY 5, 2023

Best practices maximize marketing ROI. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. To accurately assess lead quality, you need to track key metrics, such as cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Qualifying Leads. Conversion Rate.

Metrics 140

Metrics B2B ROI Advertising 140

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence. How to Measure the Return On a Social Media Campaign.

ROI 244

ROI Social Media Metrics Survey 244

Ignite Social Media

JULY 6, 2020

Understanding social media management pricing and costs isn’t easy. Especially if you’re getting bids from multiple agencies, your projected costs are going to be all over the place. So then, what should your brand set aside for social media management?

Social Media Management 182

Social Media Management Price Social Media Exercises 182

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know).

ROI 136

ROI Metrics HootSuite CPM 136

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. But how do you know if your costs are “good” or not in the first place? Cost per action or conversion. It depends.

Cost 94

Cost CPC Facebook HootSuite 94

Keyhole.co

FEBRUARY 20, 2023

If you want to create a powerful and effective marketing campaign, you’ll need to understand how these two roles differ and how you can measure their effectiveness in the form of ROI. Your ROI, or return on investment, is the measurement of the success or failure of any venture. That’s why we created this guide. What is a creator?

ROI 59

ROI Influencer Marketing How To 59

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

MARCH 10, 2013

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them?

Social Media 277

Social Media Proposal Cost ROI 277

agora pulse

DECEMBER 15, 2020

Are you paid enough as a social media manager? Here’s a look at the numbers for a social media manager’s salary. As a social media manager, you may have a few questions about salaries, such as: What is the average social media manager salary? Average Social Media Manager Salary.

Social Media Management 151

Social Media Management Social Media Skills ROI 151

Josh S Peters

JUNE 15, 2011

Which means it’s good so go buy it now! With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. But it doesn’t stop there.

ROI 153

ROI Social Media Review Case Study 153

Laurel Papworth

MAY 6, 2013

Those little “Facebook Share” and “Tweet This” buttons are starting to show real power in the emerging C2C (Customer to Customer) media channels. Eventbrite, the social ticketing site, sold another $2.52 The customer is effectively signing up the next customer at zero cost. Twitter: @silkcharm.

ROI 101

ROI Buy Social Media Social Graph 101

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sherrilynne Starkie

FEBRUARY 18, 2020

It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). If earned media is not part of the mix, other activities will struggle to deliver the desired results. That’s one way that earned media directly powers owned media.

Fashion 409

Fashion News Report Review 409

Keyhole.co

DECEMBER 7, 2020

When you’ve decided to buy something, you probably want to finish the purchase process as quickly and as easily as possible. Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. What is social commerce? Instagram shopping.

Social Media 80

Social Media UGC Hashtag Instagram 80

Social Media Strategies Summit

NOVEMBER 28, 2022

Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Or, head to Google Analytics for a picture of all your social accounts.

Examples 246

Examples Facebook B2B Instant Messaging 246

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Campaign 150

Campaign Social Media UGC Marketing 150

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn.

Advertising 60

Advertising Social Media Brands CPM 60

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Given that social media is a whopping $231.1

Social Media 98

Social Media Social Media Management Influencer Trends 98

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? This authentic approach is cultivating genuine social interactions that will become even more important as social media platforms such as Instagram remove “likes” from feeds. Cost: On average, micro-influencers cost 1.5x

Social Media 96

Social Media CPM ROI Marketing 96

Convince & Convert

MAY 9, 2024

Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans. But before you press ‘buy’ on that audio set-up, consider the following for your brand. Why Brands Invest in Podcasts Audience engagement.

Brands 138

Brands Apple Cost Advertising 138

Josh S Peters

JUNE 15, 2011

Which means it’s good so go buy it now! With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. But it doesn’t stop there.

ROI 105

ROI Social Media Review Case Study 105

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Examples 136

Examples B2B ROI Analytics 136

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 119

Social Media NGO ROI Research 119

agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?

Social Media 133

Social Media CPI URL Social Media Management 133

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. The best thing about brand advocacy is that it costs little to nothing to obtain. But brand advocates aren’t limited to customers.

Brands 121

Brands ROI UGC Authentication 121

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96