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Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships.

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Now, the calls are coming through online, via the social phone.”. And every company wants to claim innovation, right? Research and Development.

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The Marketing Problem Is Simple: There Are Too Many Ads

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If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? The media companies are going to pounce on this. media company. smartphone.

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The Ever-Evolving Consumer Evolves (Again)

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Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. social graph. social media. bazaarvoice. communications. connectivity. consumer reviews. customer service.

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Humility And Having Something To Say

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More often than note it's a perception of what they think will be a buying trigger for their consumers. The main question that brands want answered is: "having spent x amount of dollars over six months ago on a Social Media strategy and executing on it, why isn't our output converting into more sales? buying trigger.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

Track New Website Links From Social Campaigns. Effective social media usually leads to coverage on other peoples websites. These people may blog about your company for example and give you a relevant link back to your site. By itself, social media is a good resource but when used with other marketing it is great!

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The Intersection of Search and Social Media

Proactive Report

Our social graph will be part of all our online activity – whether we’re shopping, traveling or searching. Similar to the way Amazon personalizes our experience, our social graph, and reviews from people we know and trust, will be incorporated into search results. Partner with other social sites.