Is Facebook’s Social Graph Beacon 2.0?


With its incredible growth (200 million to 400 million users in the last 12 months), and announcement at its April 21 F8 developer conference of new capabilities, Facebook seems to have become, as Chris O’Brien of the San Jose Mercury News says, “the most important company on the Web.”. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML.

Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. We’re social creatures.

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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. We’re social creatures.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Understand how social content gets indexed in search results and how search affects your reputation.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. And I hope they know how to take care of this social and search content.

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Now, the calls are coming through online, via the social phone.”. And every company wants to claim innovation, right?

Is it That Easy?

Proactive Report

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. What does their social graph look like?

Facebook Graph Search Optimization: 5 Must-Reads


What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. How to Optimize Your Facebook Page for Facebook Graph Search.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Rapleaf is better for larger companies. Are you a social media detective?

HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth

the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . Data/profile for every company (60 million SME and up). A publishing platform for the above (individual, company, and education facility) to share.

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Why Marketers Need to Learn to Swipe Right

Convince & Convert

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships. 100 followers that will be interested in your company are more important than 10,000 that won’t be.

Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Canadian headquartered companies maintain high levels of trust, at 75 per cent. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. When the company is trusted, that falls to 22%. Social media and trust.

Google is Not Facebook (and Vice Versa)

Stay N' Alive

They've structured their company bonuses to get there. They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. It's time for Google to realize that Facebook owns your social graph.

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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products.

Digital and Social Reputation Ignored by Many Executives

Proactive Report

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. I can only assume that they have not yet felt the effects of a social media crisis.). Smaller does not necessarily mean more nimble in social media.

Social Media makes for Better Interviews

Buzz Marketing for Technology

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. So if you agree with this premise I would say that those work samples should be the “social presence” of your candidate. Tags: social media

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Social Commerce IQ 2012 [Report]


The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Social Commerce Trends. Important Findings about Social Media around the World in 2012. How to Meet Your Consumers’ Social Media Expectations.

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Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Map the brand’s social graph.

Your Constantly Evolving, Constantly Changing Social Media Plan

Stay N' Alive

In a world of "Generation Me", with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much different! It''s for this reason that social networks evolve so quickly.

The Early Days of Hashtag Marketing

Twist Image

Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). I may very much like following you, but should you start tweeting because you're benefitting from a marketing program and I'm getting the spam , it may be grounds for a social media divorce. social graph. social media. Tweet this, get that.

The Future Of Facebook And The Newsfeed

Twist Image

Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. graph search.

How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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Sample Proposals for RootsTech Presentations - Which Would You Choose?

Stay N' Alive

The focus will be on Social Media. I have a few ideas - what else do you think would be interesting in terms of interesting uses of social media for family history? I would talk about ways to help Google recognize individual ancestor records better, and ways to help Google and other search engines traverse the social connections available for each family history record on the internet.

Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

Recent examples include search plus your world and the recent inclusion of the knowledge graph. One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals.

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Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved.

Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. then provide that data to companies eg. SMH big data social media. Social Media Trained the Matrix (Big Data).

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What Makes Audiences Trust Your Influence Marketing

Convince & Convert

To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data. While once thought of as a fading trend , influence marketing is back and hotter than ever.

Facebook, Sharing, Social And Me


Social Services and Me. I was recently asked why the social aspect of this does not appeal to me. Why didn’t he connect with brilliant minds that are out there running other social platforms and for example incorporate FourSquare into this grand plan of his.

Trends for 2012: Social Media Intelligence

Proactive Report

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. Map your brand’s social graph.

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PR in 2011 – Listen, Learn and Respond

Proactive Report

Companies need to listen carefully to their employees and their market. That means you have to learn how to analyze the data you find and engage with the people who are interested enough to comment on your company or your products. Social Media Strategy intelligence media PR.

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What is the Role of PR in Social Media?

Proactive Report

Back in 2000 a little book was published that predicted the rise of what is now called social media. In Chapter Four, Markets are Conversations , Doc Searls describes PR’s role in this new conversational world: “They aren’t censors, they’re the company’s best conversationalists.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Generating x% increase of website visits through social media channels.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume.

How is Social Media Affecting Your Business Strategy?

Proactive Report

Is social media important to the future success of your business? These execs see social media as a key factor in business strategy and direction. And companies that have embraced a culture and philosophy of co-creation are realizing that this gives them a competitive edge.

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Facebook Should Not Be Treated like Other Media

Twist Image

If you ask a nerd like me, you'll probably hear the words "online social network" or "social media channel" bandied around. If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), we wind up in one place: Facebook is a media company. media company. online social network. social graph.

Time Spent Is The New Impression

Twist Image

There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. social graph. social media. social media platform.