Twist Image

JULY 18, 2012

If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? social graph. The answer is: yes. advertising. advertising industry.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Twist Image

FEBRUARY 1, 2017

In December of last year, Business Insider published the news item, Facebook is quietly buying information from data brokers about its users' offline lives. Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. social graph.

Advertising 40

Advertising Sentiment Social Graph System 40

Twist Image

JUNE 9, 2011

More often than note it's a perception of what they think will be a buying trigger for their consumers. The main question that brands want answered is: "having spent x amount of dollars over six months ago on a Social Media strategy and executing on it, why isn't our output converting into more sales? buying trigger.

B2B 103

B2B Social Graph Publishing Widget 103

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Convince & Convert

JANUARY 13, 2011

The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs. They can see how connected and networked those people are online and how they make use of the available social channels. . 6 Critically Undervalued Social Media Success Metrics.

Company 140

Company Conversation Radian6 Social Graph 140

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Imagine this scenario, a visitor finds your client through Twitter, they visit the website, like what they see and save a bookmark in their browser, two weeks later they return via the bookmark and buy a product. Data is powerful and having a large social graph to interact with can give you some real insights into your visitor base.

Social Media 260

Social Media Analytics URL Campaign 260

Firebelly

JANUARY 29, 2010

After Facebook’s failed attempt to buy Twitter, Facebook has embarked on a policy of “If you cant buy them, destroy them” and has slowly but surely copied the features offered by Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication. Have a great weekend everyone!

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Proactive Report

AUGUST 15, 2009

Our social graph will be part of all our online activity – whether we’re shopping, traveling or searching. Similar to the way Amazon personalizes our experience, our social graph, and reviews from people we know and trust, will be incorporated into search results. Integrate social into your website now.

Social Media 53

Social Media Social Graph Engineering Travel 53

Proactive Report

AUGUST 15, 2009

Our social graph will be part of all our online activity – whether we’re shopping, traveling or searching. Similar to the way Amazon personalizes our experience, our social graph, and reviews from people we know and trust, will be incorporated into search results. Integrate social into your website now.

Social Media 49

Social Media Social Graph Engineering Travel 49

Laurel Papworth

FEBRUARY 18, 2016

While it’s easy to be blinded by Geekiness (The 5 V’s, Hadoop etc) at a marketing, social media and even small business level, Big Data is easier to understand when you see it at work. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?)

Data 40

Data Social Media Insurance Training 40

Buffer Social

JANUARY 12, 2023

I want to add to this that more than ever, people want to see other people’s thoughts on the products and services they’re considering buying. Andrea has a broad knowledge of the fashion industry and focuses on helping consumers make better buying decisions.

Social Media 124

Social Media Social Media Management Collaboration Fashion 124

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Some just buy. Others buy AND influence other customers [link] @jaybaer [link] Josh Gordon Not all customers are created equal.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

SEPTEMBER 23, 2022

TikTok’s algorithm focuses on a content graph, not a social graph. When every touchpoint becomes an opportunity to buy, every strategy becomes a commerce strategy,” Weiss said. Rather than social commerce, TikTok likes to think of this as “ community commerce.”. And that community acceptance is critical.

How To 98

How To HootSuite Loyalty Social Graph 98

Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# Meanwhile, Twitter just buys more servers, gets more investment, and encourages robots. That changes the character of the social graph and who’s listening for everyone.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Mindjumpers

DECEMBER 19, 2012

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs).

Report 242

Report Retail Survey Social Graph 242

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Mindjumpers

NOVEMBER 5, 2010

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. So basically what Facebook is doing is putting up a big fat ‘STOP’ sign, meaning that all other third party services cannot build your social graph somewhere else. Brilliant marketing strategy.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Customers could tell everyone about your product face to face, as they have for centuries, but it's more efficient through social media and we, as marketers, can measure the result.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

AUGUST 28, 2012

” What exactly is a social graph? Writing that “one thing I don’t like (about social media) is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean,” Mike Moran explains in plain words what a social graph is and what its limitations are.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Kikolani

MARCH 23, 2012

The #1 Sales Killer On Your Site—And How to Get Rid Of It For Good – How would you enjoy having an influx of people ready to buy whatever it is you’re selling? Your social graph is your linkerati. Learn how to captivate customers with this video and audio. It’s relationship building.

Mashup 113

Mashup Resources SEO Remix 113

Proactive Report

NOVEMBER 10, 2012

(A social audit.) Social Audit. A social audit maps your brand’s complete social graph – both internal and external. Real-time media gives you the opportunity to find, connect and nurture relationships with influencers in the different nodes of your social graph.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

SEPTEMBER 8, 2010

Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. finally shut down Geocities last year, a decade after buying it for $3.5 BILLION) The attraction of these early social networks wasn’t the connectivity, is was the homesteading.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. It is a paid feature, you buy credits and can do emails one at a time selectively. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Techipedia: Tamar Weinberg

MARCH 10, 2008

Lacy : You view this as a social graph and you see this as a multi-decade process. There was a similar thing in 2006 when Yahoo was going to buy the company. Zuckerberg : We probably got a little ahead of ourselves and thought we understood more about it than we actually did, but I think in general, the theme holds.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Webbiquity SMM

APRIL 8, 2014

” She then details what elements brands are now permitted to use in cover images, including “Calls to action such as ‘Buy now,’ ‘Tell your friends,’ ‘Contact us,’ etc.” ” How to Effectively Use CTAs on Your Brands Facebook Page Cover Photo by Ignite Social Media.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

APRIL 9, 2012

Search Social Media More Efficiently with Greplin. Josh Peters reports that Greplin is a powerful tool for topic-searching across your “personal social graph,” to find instances of people you’re connected to talking about topics you’re interested in.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability. What great examples of businesses doing this well do you have?

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Laurel Papworth

AUGUST 1, 2010

Technically money is a Medium of Exchange (virtual item easily transported), often a Unit of Account (menu of stuff you can buy, a Show of Worth) and almost never a Store of Value (gold coins actually worth something). – tonnes more info on my Social Media Monetization slides. Future: Facebook buys Foursquare, you get stuff.

Facebook 105

Facebook Virtual World Foursquare Banking 105

Buffer Social

DECEMBER 6, 2023

For out-of-network sources, X uses your social graph (tweets popular among people with similar interests) and topic embeddings (based on your preferred topics, with X categorizing posts into 145,000 communities). The in-network source contributes about half of these tweets.

Analysis 88

Analysis Twitter Meme Hashtag 88