Bye Bye Buy Buttons | Social You Should Know
Ignite Social Media
DECEMBER 26, 2016
As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. Bye Bye Buy Buttons.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior.
Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? But a company that hasn’t made a cent in their entire six years? But Apple is a computer company. ” It likely comes as no surprise to you that I’m shocked Twitter is still around.
Who Will Buy Your.Brand Domain
JULY 5, 2011
How many companies are willing to spend up to $200,000 to purchase their own domain? Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Working for any publicly-traded is a unique experience.
Social Media Marketing Has a Major Influence on Moms’ Buying
OCTOBER 28, 2012
92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Want to market to socially-savvy moms? Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].
Four Reasons You’re Not a Media Company
JUNE 20, 2011
He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction..
Buying Facebook Likes. It Happens. A lot.
SEPTEMBER 4, 2013
And buying Facebook Likes is no different. Chances are you’ve visited plenty of Facebook pages of companies or organizations that have done so. But when a company/organization launches a new website, Facebook page, etc., It’s just like anything else in life really.
Buy Some Social Media Today!
MAY 5, 2011
Nobody is a social media expert, present company included. Find Real Experience – One great way to ensure you’re getting the real deal is to find those that have or had social media experience at well known brands or companies. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. While planning a budget for 2011, most of the companies dedicated a big share of the pie to social media.
10 Social Lessons for B2B Companies
JULY 20, 2016
The social media landscape is ever-changing, and so is the way people are making buying decisions. Here are ten social lessons for forward-thinking B2B companies. Every company and audience is unique. Influencers are a relatively new space for many companies.
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce.
Best Buy Mistakenly Exposes Their Exclusive Blogger List
DECEMBER 19, 2014
Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. Best Buy also send those bloggers certain products to test and review. Company name XXXX XXXX.
Buying Friends, Followers And Likes
JULY 17, 2012
A national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online social network. The first time the call came in, I was in a client meeting, so when I listened back to the voice message, I had to stop and think: "does my agency buy likes, friends and followers?" I got the call yesterday.
What If Twitter Did Buy TweetDeck?
APRIL 25, 2011
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. I like their apps, but I’m not a huge fan of the company in general.
Fandango Making Good Use of Group Buying
MARCH 16, 2011
However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Fandango: A Leader in Group Buying?
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’.
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. In this scenario, a centralized business intelligence team handles all data and analytics for the company.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. The funnel is dead.
5 Group Buying Sites to Stalk
APRIL 21, 2011
Group buying sites are becoming a popular online destination for many shoppers. Moms can individually approach companies and vendors and ask them to provide a deal for the site. Group Buying Groupon green deals jdeal parents deals plum district
The Next Economy Company
JULY 22, 2016
There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution.
Not Buying What You're Shilling
JULY 28, 2011
There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )?
The Most Important Component Of Social Media Program Success: Executive Buy-In
APRIL 9, 2013
Regardless of the size of your company, the most important component of your social media program is executive buy-in. It doesn’t matter if you work for a Fortune 100 company or a small business.
Why Best Buy and Hertz Fail
JULY 6, 2011
Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. Let this be a lesson to email marketing companies. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser.
Ancestry.com Buys Top Facebook App We're Related
Stay N' Alive
SEPTEMBER 18, 2012
It appears that, according to Ancestry Insider , one of the pioneer Facebook apps in this industry, We're Related , was just acquired by Ancestry.com for an undisclosed amount (both are Utah-based companies where I am located).
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
These new interactions have proved to be instrumental in shaping both consumer buying behaviors and their expectations surrounding those experiences, so much so that today’s customers are no longer brand-loyal—they are experience -loyal. Image via Unsplash.
Social Networks Have Little Influence on What You Buy Online
APRIL 2, 2011
The company has been playing catch-up when it comes to the social Web. But the results of a new Goldman Sachs survey should give the company some short-lived peace of mind. Google is very worried about the growth of Facebook, and with good reason.
Does Buying Facebook Likes Help Search Engine Rankings?
SEPTEMBER 2, 2013
I was offered 2,000 Facebook Likes for $60 today, from someone offering a service that allows you to buy Facebook Likes. In todays world, interaction between companies and their potential and existing customers is carried out through social media.
Social Media Stock Talk: Five Reasons to Buy Facebook
MAY 20, 2012
But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. it’s a shrieking buy.
5 Ways to Lead Customers to Buy
MARCH 21, 2014
He used to say he was an awful sales person for the company; yet he was the person who brought in more sales than anyone else. Social is about leading people to their own decision to buy from you.( Well, I will admit it. It''s not just children who rebel against being told what to do.
Buying & Selling Websites for Profit: An In-Depth Guide
MARCH 30, 2010
In short, here’s my position: I like to buy websites I can automate through outsourcing and I sell websites that I no longer enjoy running or have a desire to grow. What I’m Looking For / The Sales Process When I’m buying sites there are a number of things that I look for.
Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?
OCTOBER 24, 2014
Jacob Davidson from Time.com put it best: A newly renamed, Russian weed-related company bought Ebola.com using shares of a medical marijuana business run by a former Libertarian Party presidential candidate who thinks that pot should be used to treat Ebola.
5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. They’re the ones who spend £300,000 to buy a one-day homepage takeover on Yahoo! Image via BigStockPhoto.com.
The Advantage of Static HTML Links over Temporary Links
FEBRUARY 6, 2012
Founded in 2010, LinkVehicle is a SEO Advertising Company that runs a specialized online market that connects advertisers with top-rated online publishers.
Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring
The Realtime Report
JULY 21, 2014
Facebook tests new ‘buy’ button for online purchases in U.S. Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.
Microsoft Buys 26 Contosoyams Domain Names
OCTOBER 3, 2013
With some additional research, someone pointed out to me that Contoso is a fictional company that Microsoft owns, and they use Contoso often in their documentation. Microsoft is up to something.
Comparison of 100 Top Companies on Social Business and Corporate Culture
Convince & Convert
JANUARY 22, 2012
Fred made a statement that has stuck with me in the several weeks since I tuned in: “You can’t be the best place to buy, if you’re not the best place to work.” Last week’s release of the 2012 FORTUNE list of 100 Best Companies to Work For got me thinking about whether being employee-centric inherently impacts the social business aptitude of the company. Are social business and corporate culture inevitably linked?
Get Executive Buy-In on Your Social Business Program
NOVEMBER 8, 2011
The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Dave and I almost answered in stereo: “Get executive buy-in on your social business program”.