Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Who influenced you, and why?

Social Media 112

Social Media Strategy Influencer Education 112

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JUNE 24, 2010

One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. That mission, to add value to the communities they reach, is the heart beat of social.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 13, 2010

Bowen RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Socially Influence RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] TweepTips 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Lee Johnson ???

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy? Now that it is so easy for Joe Q.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 25, 2010

I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. here suggest to you if you want to buy genuine nike shox shoes you can buy from nike shoes Web site!

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. This allows (mandates, even) the cream to naturally rise to the top.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

FEBRUARY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Wow Online Influencers With An In-Person Experience 14 Things I Think I Think About Social Media [link] Akash Sharma Hi Jay, Interesting you are looking for a makeover (..)

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 25, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The More Things Change, The More Things Change Why You Should Use a Content Rationale Report Why Influence Mining is the Next Gold Rush [link] janet I've been a fan since you mentioned them in your list (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Tami loritwilliams Great post! link] Sarah Z.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. al definitely should influence strategy though.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 6, 2010

Remember however, that many factors influence popularity at the individual content piece level. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Don’t make assumptions – test them.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I wonder if this has to do with the correlation between the black community and musicians.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? All blog owners should do this to see what their community prefers.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 21, 2010

Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. .-= Jamie Favreau´s last blog. link] Jamie Favreau Thanks for posting this. Jamie Favreau´s last blog. link] Jamie Favreau Thanks for posting this.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 31, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Why D.I.S. And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? Excellent Social Archive Capabilities But given that RowFeeder is intended for the data warrior, my favorite feature is the spreadsheet capture of all mentions.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

DECEMBER 31, 2015

While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. So much for social media being a time hog.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. So much for social media being a time hog.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

FEBRUARY 9, 2010

It has become so easy to share, that 'trust' is THE main component of influencers. kahuna7 Jay, I don't normally comment on your posts (which I should) but I find myself redistributing your posts to my sphere of influence quite often because of how great your content has been now for about the last year.

Social Media 119

Social Media Strategy Survey Social CRM 119

SocialFish

APRIL 4, 2011

With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. Influence has to do with relationships between people – both online and offline. There’s no such thing as influence without context.

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Influencer Avatar Social CRM Communities 279