47 Social Media Statistics Every Marketer Should Know


Social media statistics can be a useful tool for informing your strategy and planning your future content. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1:

3 UGC Marketing Trends on the Rise in 2018


As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

UGC 52

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising. That fact drives most brands crazy because they have no control over this aspect.

UGC 94

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube. Top 10 Best Brands on YouTube.

Would Consumers Care if Your Brand Disappeared Tomorrow?


A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful? The Most Meaningful Brands of 2019. What can brands do to be meaningful?

How to Prepare Your Brand to Get the Most Out of BFCM in 2020


Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). To get the most out of this shopping holiday, you need to prepare your brand. To that end, here are a few tips you can use to properly prepare your brand and get the most out of BFCM this year. The first is to start teasing your upcoming deals and get your brand community excited about them. A great way to do this is by using user-generated content (UGC).

UGC 59

How To Integrate Influencer Marketing With Email Marketing


By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Generally, adding influencer content improves brand credibility via social proof. .

3 Ways to Build Brand Loyalty with User-Generated Content


Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers


The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Engage Brand Loyalists to Boost Earned Media.

5 Time-Tested Ways to Encourage Customer Reviews Using Emails


The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Statistics reveal, on any given day, there are nearly 124.5

How to Get Started with User Generated Content


User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand. Why You Need User Generated Content: The Statistics.

UGC 40

How to Get Started with User Generated Content


User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand. Why You Need User Generated Content: The Statistics.

UGC 40

Stats to Know About Ecommerce & Retail Trends In 2021


Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Don’t miss out on this opportunity for brand growth!

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Statistics show that 66% of all TikTok users are under the age of 30. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Want to create a TikTok marketing hashtag challenge for your brand?

UGC 141

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. In this article, I’ll share why brand authenticity is crucial to creating meaningful connections with your audience and outline the steps to creating a social strategy that blends data, brand values and creativity. Why brand authenticity matters on social media.

User Generated Content 101


The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ? How to Leverage UGC Effectively.

UGC 50

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Steadily increasing your brand’s impressions each month or quarter can signal solid social media growth.

Report 117

Automating Abandoned Cart Emails with User-Generated Content


Abandoned cart emails are a critical win-back strategy for ecommerce brands. User-generated content (UGC) shows real people interacting with that product, and inspires those viewing it to think about how they could incorporate the product into their daily lives. We all know that great design can improve user experience and encourage action on your brand’s site. Remind Shoppers of What They Left Behind with UGC.

UGC 40

The State of Paid Social in 2020


2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it.

What Is User Generated Content?


You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. If you want to know more, just look at the statistics. If you’re serious about furthering your brand’s marketing objectives, you can’t afford to ignore your user-generated content. UGC Expands Reach.

UGC 40

Time-Saving Tips for Storyboarding Your Instagram Stories

agora pulse

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories boast some staggering, impressive use statistics: . Stories keep your users engaged and encourage brand lift recall.

The Top 15 Hashtag Analytics Tools in 2021


Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition. Using hashtags is a win-win situation for both brands and audience. Making it easy to follow and react to all comments and brand mentions.

[Infographic] How Social Media Has Affected Consumers’ Travel Decisions


To ensure a consistent stream of such content, hotel marketing teams may find it useful to use UGC and influencer marketing platforms such as Pixlee. More and more hotels are choosing to collaborate with travel influencers in order to boost their brand awareness and increase bookings.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? Brands often make the mistake of setting up an account on every social platform, believing that doing so will increase their presence in the social space and maximize their budget. Wondering which social platform is right for your brand? Statistics show that the platform is especially popular among 18-29 year olds , with roughly six-in-ten (59%) using Instagram.

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign


Statistics also show that people continue to interact with Facebook ads. The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

How to use Quora for marketing

Sprout Social

However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. Quora is one of the best-respected UGC platforms around. Join their ranks and boost your brand. You may even end up with a few new brand advocates. Best practices on using Quora for brands.

CPA 84

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). The brand mostly uses Snapchat to provide behind-the-scenes access to its photoshoots, future products, and employee life. User-Generated Content (UGC).

Types 64

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. site reflects the image and personality that you portray online, and more broadly, the brand’s image. The hybridization of roles, facilitator, statistics analyst, digital marketing manager, moderator, is a challenge. Networking, selling, brand cohesion are all ingredients in the daily chores.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. How Big Brands Can Start Testing Social Media (Conversation Agent): It’s really not that hard to get into social media marketing. The Viral Garden): What are big brand saying about the ROI of social media?

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

The Ultimate List of Social Media Definitions You Need to Know


Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. For brands, the company logo is usually the best avatar choice. Many brands use a blog as a way to share engaging content with their audience and establish their industry expertise. Brand advocate.

List 114

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Set your strategy up for success right out the gate by choosing the best social networks for your brand. 37% of Twitter users will buy from a brand they follow.