Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. What is User Generated Content?

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Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. How to Leverage UGC Effectively.

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Ignite Social Media

DECEMBER 8, 2017

Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? Brands often make the mistake of setting up an account on every social platform, believing that doing so will increase their presence in the social space and maximize their budget. Wondering which social platform is right for your brand?

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Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy. Image source.

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Pixlee

SEPTEMBER 27, 2021

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Collect UGC from Passionate Customers.

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Hootsuite

JUNE 1, 2022

It’s a phenomenon that rejects perfection and takes the pressure off of posting (or at least, it’s supposed to—no one can tell how long you spent actually curating your photo dump). Brands want to partner with influencers who seem like real people, not one-dimensional internet personalities. Why are photo dumps trending on Instagram?

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Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. Why brand authenticity matters on social media. But how can brands create the real connection people want from them?

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. Brand advocate. Brand Awareness.

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Buffer Social

JULY 21, 2016

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). User-Generated Content (UGC). Using shortened URLs for links.

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Keyhole.co

JULY 29, 2023

Given shifts in the social media space and TikTok’s raging popularity overtaking some of the de facto leaders, there are even more avenues for brands to get in front of their audience now more than before. Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC).

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