47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Social Media Statistics: TikTok.

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

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A Straightforward Approach to User Generated Content that Connects

Buffer Marketing

trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels.

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising. To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns. Share UGC regularly.

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Your audience likely already loves user-generated content (UGC), with four-fifths of consumers saying it highly influences their purchasing decisions. So it’s definitely in your best interests to incorporate UGC into your content curation plans.

5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Leading brands in ecommerce often employ shoppable UGC galleries on their ecommerce site, letting site visitors shop directly from real pieces of customer content.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand. Why You Need User Generated Content: The Statistics. Create Campaigns to Drive UGC Creation.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand. Why You Need User Generated Content: The Statistics. Create Campaigns to Drive UGC Creation.

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5 Ways We Wish More Brands Would Use Instagram

Pixlee

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Research shows that UGC-focused ads on TikTok outperform other kinds of digital ad placements , including those in Facebook ads (by 32%) and more conventional digital ads like Google ads (by 46%). Brands have got to listen, TikTok is staying. It’s not going anywhere.

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. UGC (user-generated content). Guest post by Ron Stefanski. say strengthening their brand is a top business objective.

How to Make Video Testimonials That Boost Sales

Pixlee

People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Collect UGC from Passionate Customers. Engagement statistics: How are people behaving on your landing pages?

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

Statistically, 67% of businesses rely on the picture-centric Instagram platform primarily for social media marketing. Alo Yoga showcases Kendall Jenner in the brand’s apparel as seen on her Instagram, and also features fan favorites in the form of UGC from happy customers. .

Why Brands Should Invest in a TikTok Strategy

Pixlee

According to recent social media statistics , users love TikTok for its short, 15-second videos. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

The following list of statistics highlights some of the many implications of TikTok’s meteoric rise in popularity and why brands are increasingly jumping on the proverbial bandwagon. Amplify user-generated content (UGC). And UGC converts five times more than non-UGC.

Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience!

What Is User Generated Content?

Pixlee

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. If you want to know more, just look at the statistics. UGC Expands Reach. Here’s the ultimate statistic: 48 percent of customers report that UGC is a great way to find out about new products. UGC Establishes Trust. UGC Increases eCommerce Conversion.

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How to Prepare Your Brand to Get the Most Out of BFCM in 2020

Pixlee

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You can also use UGC to demonstrate how a product works so that customers can get a better sense of whether it is right for them. You should also look to use UGC across your social channels.

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Automating Abandoned Cart Emails with User-Generated Content

Pixlee

User-generated content (UGC) shows real people interacting with that product, and inspires those viewing it to think about how they could incorporate the product into their daily lives. This abandoned cart email by Revel Nail fantastically integrates multiple call-to-action buttons, compelling brand statistics, and UGC. Remind Shoppers of What They Left Behind with UGC. Abandoned cart emails are a critical win-back strategy for ecommerce brands.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. According to some brand loyalty statistics from Access’ Blog , 86% of consumers say loyalty is primarily driven by likeability, and more than 80% also value trust. These statistics start to paint a picture of the users who are willing to engage and be loyal to brands—if the brands are willing to engage them.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. According to some brand loyalty statistics from Access’ Blog , 86% of consumers say loyalty is primarily driven by likeability, and more than 80% also value trust. These statistics start to paint a picture of the users who are willing to engage and be loyal to brands—if the brands are willing to engage them.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. Creating an authentic approach through the UGC from your most loyal fans is a perfect way to connect with customers. Squaw Valley & Alpine Meadows entices and entertains their audience with contests that feature action-packed UGC. HYLETE incorporates reviews with UGC to inform a well-rounded view of each product.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Statistics show that 66% of all TikTok users are under the age of 30. Marketing your product to Gen Z needs to feature user-generated content (UGC). A recent survey found 85% of consumers find user-generated content (UGC) more influential than brand-created content.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

Statistics reveal, on any given day, there are nearly 124.5 Bonus: You also get UGC (user-generated content) for your brand. A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand.

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Time-Saving Tips for Storyboarding Your Instagram Stories

agora pulse

Stories boast some staggering, impressive use statistics: . User-generated content (UGC). You can plan to share a variety of posts, like live Q&As videos, UGC customer Stories, tagged posts from other users’ timelines, upcoming product launches, special events, courses, and more. .

What is a Photo Dump and Why Should Marketers Care?

Hootsuite

This photo dump from Crocs is all UGC (user-generated content). You’ll want to set yourself up for success by posting your photo dump at a time that is statistically proven to be a good time to post—when your followers are awake, online, and itching to double-tap.

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. LEGO uses UGC to keep fans engaged. The brand uses a mix of original content and user-generated content (UGC) to keep fans engaged. Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience.

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

Even though Pixlee is best known as a UGC and influencer platform, it also gives insightful hashtag analytics. Its free Instagram Analytics tool gives you weekly reports on your hashtag statistics, with analysis that extends to both your own content, and user-generated content.

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics. Did user-generated content (UGC) spark engaging conversations?

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The State of Paid Social in 2020

Pixlee

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. 2020 has presented some unique changes to the way brands engage both organically and through paid social.

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But with UGC, this isn’t just possible, it’s extremely practical. Repeat buyers are an ecommerce marketer’s dream. But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. .

7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Hootsuite

But more importantly, they can encourage the sort of engagement that can’t be measured by statistics. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community.

[Infographic] How Social Media Has Affected Consumers’ Travel Decisions

Pixlee

To ensure a consistent stream of such content, hotel marketing teams may find it useful to use UGC and influencer marketing platforms such as Pixlee. This interesting guide offers an insightful take on the subject with key statistics, a summary of benefits, strategy tips, and much more.

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

Statistics also show that people continue to interact with Facebook ads. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots. Based on those results, they’ve completely switched over to UGC for their ads.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Statistics show that the platform is especially popular among 18-29 year olds , with roughly six-in-ten (59%) using Instagram. Commenting on a post, liking a photo or comment, or sharing UGC are all great ways to interact with and strengthen your brand’s bond with consumers. The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Based on current statistics , the average person is spending more and more of their time glued to social media versus traditional sites. Empowering customers via user-generated content (UGC). Beyond serving as social proof , encouraging UGC makes it easier to fill out your own content calendar. Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too.

How to use Quora for marketing

Sprout Social

Quora is one of the best-respected UGC platforms around. However, an insightful response with links to relevant content on your blog, case studies and statistics demonstrates your thought leadership. Should you be using Quora for marketing? In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience.

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The Joy of Six: Ideas for Your Blog Posts

Absolute PA

That’s my favourite statistic at the moment, it speaks for itself. Have a statistic, person or item of the week / month / year. Or how about some UGC (User-Generated Content)? This is a guest post by WordNerd Copywriter, Sally Mayor. You can read more about Sally at the bottom of this post. Websites with blogs get an average of 55% more visitors than those without them. If you didn’t know that you need a blog on your site, you do now!

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

The hybridization of roles, facilitator, statistics analyst, digital marketing manager, moderator, is a challenge. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum.