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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. billion in 2023 Brands are expected to spend $30.81 It hit $15.2

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The social media customer service statistics brands need to know in 2022

Sprout Social

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. So how are customers using social channels to receive support from brands?

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The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Social media video marketing statistics. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social. 85% of social media users want more videos from brands.

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29 Employee Advocacy Statistics for 2022

Oktopost

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Jump to a section: Top Employee Advocacy Statistics. Top Employee Advocacy Statistics.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Guest post by Ron Stefanski. Image credit: HubSpot.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics. YouTube user statistics. YouTube usage statistics. Competition is fierce out there for brands and creators. YouTube for business statistics. YouTube ad statistics.

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Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. Are you comfortable reading between the lines when it comes to statistics? This is a great example of why I think math is a critical skill for PR professionals.