What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Check Paid Social Campaigns. Next, make your way through your social inbox.

The Case for Letting Your Social Media Managers Get Weird


It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup.


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What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

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So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. By looking closely at how ArtLens at the Cleveland Museum of Art engages its visitors and interacts with them, we can find inspiration for our own social media content and customer experience. What types of user experience can I craft for my different social channels? Social Media Management

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. By looking closely at how ArtLens at the Cleveland Museum of Art engages its visitors and interacts with them, we can find inspiration for our own social media content and customer experience. What types of user experience can I craft for my different social channels? Social Media Management

9 essential social media management tools for marketers

Sprout Social

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch. 1: Sprout Social. You can look for the most relevant messages using branded keyword or tag filters.

Instagram Management Tools That Make a Social Media Manager’s Job Easier

agora pulse

Need a little help to manage your clients’ Instagram channels (and maybe your social media agency’s, too)? We’ve got a quick list of some of our favorite Instagram management tools that make a workday easier. Social Media Calendar.

The Social Media Manager’s Top 5 Priorities for in 2019


In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Here are the top five social media priorities that savvy social media managers are pursuing in 2019.

10 Brands Killing it with User-Generated Content on Instagram


Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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Instagram 101: What Every Smart Social Media Manager Needs to Know

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This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Sharing UGC . Brand announcements.

45 of the Best Social Media Analytics Tools

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We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social.

Top 7 Social Media Management Tools of 2018


In today’s fast-paced, technologically advancing world, it’s a no-brainer that the social media sector is growing faster than the Internet itself. With such widespread use, businesses now have a large audience that they can simply tap into for generating leads and creating brand awareness. However, marketing on social media goes beyond just publishing content. Sprout Social.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. Share UGC In Stories. Create Story Highlights Featuring UGC.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., So, how does Nike ace storytelling on social media?

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Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Did you test out a new post format or media type?

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New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business


It’s a brand new year and like almost everything else related to Instagram, best practices that worked in the past just aren’t as effective anymore. From following hashtags to adding them to your Instagram Stories, we’re showing you all of the new ways that you can use Instagram hashtags to help you grow your brand this year , as well as sharing helpful hashtag tips to ensure that you’re using hashtags strategically to meet your marketing goals!

6 Tips for Organizing Instagram Content with Later


Here are 6 Later tools that are perfect for organizing your Instagram content: Organize Instagram Content #1: Centralize Your Photos and Videos with Later’s Media Library. you can use Later’s Media Library to keep all your content stored, labeled, and accessible from a single place — even when you’re on the go. Think of it as a home for all of your great social content! That part about scheduling to multiple social accounts at once is important.

The Ultimate Guide to Planning a Virtual Conference


a virtual conference that will help you engage with your audience, increase brand awareness, and convert attendees into customers: How to Plan a Virtual Conference for Your Business. A post shared by Later: Social Media Scheduler (@latermedia) on Jun 29, 2020 at 7:43am PDT.

How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

That’s where social comes in! Check out these tips about social media for universities. If your school is regularly doing the work to promote social engagement, it very well could drive in-person engagement, too. Want to keep students active on your social profiles?

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Here are three smaller brands that are doing just that!

8 Reasons to Schedule Instagram Posts + Stories in 2020


Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . Social media managers, we’re looking at you! . A post shared by Later: Social Media Scheduler (@latermedia) on Dec 20, 2019 at 7:36am PST.

New! Find and Share User-Generated Content from Instagram (& Beyond)


Now you can add Instagram posts that you are mentioned or tagged in directly to your Later media library, making it easy to share to your social channels in just a few clicks. If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ?

How to Manage Multiple Instagram Accounts With a Team


Managing multiple Instagram accounts can seem like a daunting task, especially if you’re trying to grow followers and engagement on each of the accounts. But the secret to managing multiple Instagram accounts isn’t spending 24 hours a day on Instagram — it’s finding the right tools, apps, and schedules that serve your needs. Maybe you’re a social media manager with lots of clients, or you’re working with a team to manage Instagram accounts for various businesses.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. These trending headlines were uncovered when conducting a social listening exercise to assess what’s driving media coverage and online chatter relating to organ donation. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people.

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SEO Writing Hacks to Boost Your Social Media

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Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? How Social Media Helps With SEO.

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How to Build a Strong Social Media Presence–Organically!

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Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence?

How 8 Brands are Using Linkin.bio to Sell on Instagram


In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies. While a lot of brands use Linkin.bio to connect their Instagram followers with their products, it’s also commonly used by publishers to drive traffic to their articles and content.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s.

Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right


Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. Three Brands Trendjacking Right.

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What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]

Buffer Social

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. It takes the old-school marketing approach of “brand to consumer” and turns it into a way for your audience to connect one-on-one with each other through shared content. Why user-generated content is such a powerful tool on social media.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks


To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee.

How to Create a Unique Instagram Aesthetic that Fits Your Brand


Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. It will convey your brand’s voice, personality, and help your followers instantly recognize your content when it appears on the feed. Examples from top-brands with tips and tricks you can apply today. Social Strategy

Five Ways to Make Your Next Marketing Campaign More Diverse


38% of consumers are more likely to trust a brand that shows diversity in their advertising. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Create a Genuine Brand Community. Brand Marketin

10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

These tools can help you grow your business and get more out of this popular social media platform. Using Easil , you can design social media graphics in minutes. When you want to capture your brand’s aesthetic on Instagram, perfecting your grid is key.

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. So what does email marketing offer that social media doesn’t?

Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

agora pulse

Need to get the full picture for a social campaign or strategy? As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and shape a strong social media strategy?

Selling on Facebook: How to Plan for the Holidays

agora pulse

Bonus Material: FREE Social Content Calendar. Selling on Facebook is different from selling on other social media channels. There’s no one-size-fits-all solution to social media selling, after all. Plan ahead by using a social content calendar.

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Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Social media managers often overlook these important Instagram features. With all the great features on Instagram, however, it can be easy for social media practitioners and social media agencies alike to miss some. Branded Content Tags.

How to Sell on Instagram: Your Step-by-Step Guide

agora pulse

Stay on brand. Social proof. Yes, using Instagram to help your customers remember who you are as a social media agency and why they love you (and your clients) is a critical part of your Instagram marketing. Setting Up Instagram Shopping with Facebook Catalog Manager.

4 Easy Ways to Use Social Media for Customer Feedback


Social media is a great tool for engaging with your customer base , as well as finding new potential clients. Social platforms were made for people to share their ideas and engage with others, so it works well as a go-to resource for customer feedback. . Social monitoring.

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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

The Top 25 Social Media Monitoring Tools [Updated for 2021]


This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place.

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How to Schedule 1 Week of Instagram Posts in 20 Minutes


In this blog post, we’ll be walking you through an 8-step workflow (that Later ’s own social media manager uses) to help you to efficiently plan and prep your Instagram content. . Speed Up Your User-Generated Content (UGC) Collection with Later.

7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. Related Post : Social Media Management . To monitor your searches , check the social listening tab.