Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

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Strategy UGC Brands Apparel 52

Keyhole.co

JUNE 19, 2023

Social media content can go a long way in making customers happier. Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. And the most prominent of all is UGC.

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Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Diverse content has to actively avoid tokenism to be authentic. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Create a Genuine Brand Community.

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Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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Social Media UGC Social Media Management Authentication 74

Keyhole.co

SEPTEMBER 13, 2023

Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. The more engagement your content attracts on different explore feeds, the better visibility your brand gets on Instagram.

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Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Without a structured approval process , you could post content that does not align with your brand.

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Template Templates Social Media Tips 134

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

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Keyhole.co

SEPTEMBER 12, 2023

Thanks to this immense popularity, brands are increasingly relying on the video-sharing platform to present a retable image and gain visibility. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts.

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agora pulse

FEBRUARY 11, 2020

Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram. . In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. Let’s dive right in! .

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Authentication Tips Marketing UGC 122

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is there an opportunity for you to do something different with your brand voice or style?

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Questions Banking Insurance HootSuite 104

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok?

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Pixlee

DECEMBER 2, 2020

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes. Mastering social media management comes from knowing your audience, which begins with social monitoring.

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Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? It’s coming from an authentic voice, and not a brand.

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Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

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Strategy Social Media Organization Education 145

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. Why user-generated content is such a powerful tool on social media. How marketers and brands can start user-generated campaigns of their own.

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Hootsuite

JULY 5, 2022

Finding the right rhythm for your brand will take some experimentation. Social listening using a social media management tool like Hootsuite is a powerful way to discover valuable hashtags in your niche. Use the 150 characters allotted for your bio to tell visitors what you and your brand are all about.

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Instagram Strategy HootSuite Hashtag 110

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story.

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Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation?

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Sprout Social

OCTOBER 29, 2019

Publishing a high volume of quality content is crucial to meeting our goals for social impressions and engagements. While there are infinite sources of content, as a social media manager, you have to learn how to wrangle them and find the best quality. The solution? Create a content curation system for your team.

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Later

MARCH 13, 2019

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. You can think of them as a movie trailer for your Instagram feed.

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Sprout Social

AUGUST 26, 2016

Social media managers are often trying to increase social audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network.

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Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. You can look for the most relevant messages using branded keyword or tag filters.

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Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. These tools help brands find influencers with the right target audience, and then track and evaluate how each sponsored post contributes to the overall campaign.

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Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Download Now.

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Later

SEPTEMBER 10, 2019

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! View this post on Instagram.

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Sprout Social

OCTOBER 13, 2022

social media managers. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. What are the chances of going viral?

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Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

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Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? After that, plans start at $21 per user/month for a basic plan with only 3 social media platforms.

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agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

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Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

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Hootsuite

DECEMBER 6, 2021

The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. Giveaways, by nature, give your audience a chance to interact with your brand and your content. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

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Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

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Features Brands Influencer Travel 52

Oktopost

JUNE 22, 2023

It’s no surprise that customers (and MarOps) are looking for more meaningful ways of spreading brand awareness and attracting new customers. Social selling depends on your ability to publish quality content and really engage an online community. Without it, your social media presence is…well…non-existent.

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Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager.

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Later

AUGUST 10, 2021

When it comes to your Instagram presence, nothing beats authenticity. As a brand, no matter how well you know the algorithm or how many Instagram hacks you try, the most important piece of the puzzle is you and your story. The best way you can do this is through detailed, authentic Instagram captions and Instagram Stories.

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