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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

Campaign 141
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5 Ways Businesses Can Bounce Back From Social Media Inactivity

Pixlee

Several businesses end up letting their social pages lapse into a state of dormancy because they get discouraged due to low engagement and struggle to create valuable, unique content that resonates with their followers and potential community members. Also, use social listening to monitor brand mentions and stay engaged with your followers.

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How To Get Verified On Instagram Even With Few Followers

Keyhole.co

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram has become every marketer’s favorite channel.

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11 Easy Social Media Optimization Techniques to Start Now

Hootsuite

Think of SMO as an opportunity for you to analyze and adjust what you’ve been doing on social media to make it better. Benefits of social media optimization. Increase brand awareness on social media. Improve reach on social media. Improve the quality of your leads from social media.

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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Does TikTok and the opportunities it provides align with my social media goals? Questions to ask yourself before joining TikTok.

Questions 104
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12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

Finding the right rhythm for your brand will take some experimentation. Social listening using a social media management tool like Hootsuite is a powerful way to discover valuable hashtags in your niche. Use the 150 characters allotted for your bio to tell visitors what you and your brand are all about.

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