Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Social benchmarking.

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Curation Social Media Management Tools Social Media 60

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing.

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Campaign Social Media Metrics Trends 111

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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UGC Content Instagram Hashtag 60

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

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How To Social Media Management Metrics Team 125

The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet. .” Methodology.

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Video Retail Influencer YouTube 131

Sprout Social

MAY 11, 2021

Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. The concept of SMO is pretty straightforward.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Does TikTok and the opportunities it provides align with my social media goals? Another common misconception is that brands don’t belong on TikTok.

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Questions Banking Insurance HootSuite 104

Sprout Social

AUGUST 26, 2016

Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. Determine which metrics will effectively communicate your social media engagement goals.

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Engagement Content Metrics Hashtag 40

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Social Media Engagement.

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Social Media How To Directory UGC 40

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. That goal could be general, like increasing brand engagement. For emerging brands, this could be a campaign to showcase what’s distinct, exciting, and exceptional about your brand. Instagram is a place where users want to discover and follow brands too.

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Campaign Instagram HootSuite UGC 145

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Want to create a new social media strategy for TikTok or optimize your existing strategy? TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. How can you accomplish this goal? It’s simple. Keeping your audience top of mind is essential to accomplishing this goal.

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Strategy Brands UGC Case Study 148

Hootsuite

JUNE 20, 2022

Cosmetics brand Lush uses the About section to share their values and contact details: 2. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Find user-generated content (UGC).

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Tips HootSuite Badge Facebook 145

Direct Marketing Observations

AUGUST 9, 2019

Go look at your metrics or anyone’s metrics, the best stuff? Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 Content resets every day and UGC (User generated content) is the clear winner. It’s video.

Content 122

Content UGC Metrics Compete 122

Keyhole.co

FEBRUARY 28, 2024

Duolingo captured the spotlight in a way that most contemporary brands couldn’t. million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. Duolingo’s brand personality is all about making learning an entertaining experience.

Social Media 105

Social Media Strategy Meme Education 105

Buffer Social

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media!

Social Media 81

Social Media Strategy UGC Meme 81

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product.

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Campaign Social Media Collaboration Apple 136

Keyhole.co

DECEMBER 7, 2020

– Facebook shopping – Instagram shopping – Pinterest shopping Why you need social commerce ? What is social commerce? Simply put, social commerce involves selling things directly on social media. People are already using social media to discover and research things to buy. Pinterest shopping.

Social Media 80

Social Media UGC Hashtag Instagram 80

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. This is the result of careful, consistent branding over decades.

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Tips HootSuite Survey Template 107

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. But which social media monitoring tool is the best for your brand? Social Mention 16. Union Metrics.

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Tools Social Media Sentiment Price 98

Sprout Social

DECEMBER 14, 2018

All social networks allow you to pull data from their native analytics based on specific date ranges. Businesses typically produce social reports either weekly, monthly or quarterly. For the sake of this guide, we’re going to focus on quarterly social media reporting. Figure out your reporting frequency. Measurable.

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Template Templates Report Social Media 88

Hootsuite

MARCH 20, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

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Engagement Analytics Meme Instagram 95

Sprout Social

JANUARY 30, 2019

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

JULY 27, 2022

With nearly 230 million daily active users, Twitter is a powerful way to amplify your message and showcase your brand. Feed Them Social is a solid alternative to Smash Balloon. The plug-in integrates with four social networks (including Twitter) and can embed multiple feeds on the same page.

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Feed Feedly Embedding Twitter 140

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

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Campaign Social Media UGC Metrics 131

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

Social Media isn’t only Social Networks. Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. site reflects the image and personality that you portray online, and more broadly, the brand’s image. Do the same thing for your social networks, and your other interactions.

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Communities Twitter Web 2.0 ROI 237

Sprout Social

SEPTEMBER 14, 2016

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. Don’t post blurry or pixelated profile and cover photos.

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Facebook How To Social Networking Engagement 40

Pixlee

NOVEMBER 12, 2020

We recently had the pleasure of learning first-hand the nuances of being a social media coach from Natali Chanany, an experienced social media coach and social media marketer. Natali Chanany: I’ve been working in social media for over nine years. We were hosting club nights to promote the T-shirt brand.

Social Media 98

Social Media Authentication Social Media Management Trends 98

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Ignite Social Media

DECEMBER 10, 2020

Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019). population uses social media. 5 Tips for Enhancing Your Social Community.

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Communities Social Media Tips B2B 176

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track).

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List Social Media HootSuite URL 145

Hootsuite

JANUARY 13, 2021

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. AMAs are social question-and-answer sessions.

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Social Media List HootSuite Content management systems 145