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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

Trends 167
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124
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United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

The Entertainment Score, a unique metric developed by Dash Hudson, measures the effectiveness of content in capturing and maintaining audience attention on short-form video platforms. This has been further amplified by leveraging Dash Hudson’s insights and user-generated content (UGC), alongside the advertising prowess of Meta.

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The power of brand advocacy and its uses

Sprout Social

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Apply it: According to the Index, 57% of marketers share social metrics with executive leadership weekly or monthly.

Strategy 123
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How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

Brands aren’t on social media to keep up with old friends. A common mistake many brands make is thinking that the total amount of engagements is the clearest indicator of social success, and them working towards increasing those numbers. Let’s talk about more about that here. Why You Should Care About Engagement Quality .