10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

How Big Brands Get Permission to Use UGC

Convince & Convert

There isn’t necessarily a primary metric to decide which pieces get shared where, but they pay attention to what has been successful depending on seasonal themes and relevancy to different segments of their audience. Scaling User-Generate Content for a Big Brand.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. Brand Marketing

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. Avoid earning followers for brand vanity purposes.

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How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. Why brand authenticity matters on social media. What are your brand’s values?

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner. When people see content from their peers that they can relate to, they’re more likely to trust the brand and convert.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

Instagram Stories Views Are Down – Here’s How to Fix It

Later

While this can be a short-term blow to your brand metrics (and maybe your self-esteem too), this is a great move for the long-term. Look for things like type of content (lifestyle, product, UGC, etc), editing style, or days of the week.

Content-The Struggle is Real

Direct Marketing Observations

Go look at your metrics or anyone’s metrics, the best stuff? Content resets every day and UGC (User generated content) is the clear winner. In other words, if your plan as a brand is to share cat videos, you’ve got a shot.

How to Use Instagram Stories to Increase Reach

agora pulse

Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. As of late last year, you can get analytics information on Stories , though the metrics are slightly different than regular posts. Encourage Users to Create UGC.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

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21 Ways to Get More Engagement on Instagram Stories

Later

Building a large and loyal audience of Instagram Stories viewers is a great way to build brand engagement – think of your stories like a magazine or reality tv show about your business. 9: Reposting UGC in Content Themes for Your Audience.

How to Measure the ROI of User-Generated Content

Pixlee

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. Why should brands prioritize earned content? An example of user-generated content on a brand website.

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How to Plan an Instagram Stories Campaign (+ Free Step-by-Step Guide)

Later

There was a time when brands weren’t sure how Instagram Stories fit into their visual marketing. That objective can be broad, like building brand awareness, or it can be specific, like generating sales for a new product release. And don’t forget about your Instagram engagement metrics

Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . But as a brand, you still need to think about what the brand position is and how your tone of voice can be represented through your images.” .

Welcome To The Video Generation

The Realtime Report

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Brand Budgets For Influencer Marketing.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

“The visitor’s favoriting and sharing activity creates metrics that enable museum staff to understand what artworks visitors are engaging with, creating a feedback loop with the museum.

What Makes Successful Social Media Content Different?

Ignite Social Media

From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. Passion points can even be used to mitigate crises your brand may face.

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. User-generated content (UGC).

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. But perhaps the most notable feature for modern brands is Sprout’s Stories analytics. The trackable “Like2Buy” link enables brands to track the ROI of their social campaigns.

Ultimate Guide to Instagram Shopping

Later

For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. This ensures that only genuine retailers and ecommerce brands are able to make sales via the app.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

“The visitor’s favoriting and sharing activity creates metrics that enable museum staff to understand what artworks visitors are engaging with, creating a feedback loop with the museum.

How to Run Your Own Instagram Audit: 8 Steps to Building a Better Profile

Later

Whether it’s your branding, content, community engagement, hashtags, or something else entirely, auditing your account is a great way to reassess your strategy and update your goals. A KPI is your selected metric that specifically measures the success of your account.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Increase brand awareness.

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: Pay special attention to the “From Hashtags” metric under impressions. Branded Hashtags.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? Brands often make the mistake of setting up an account on every social platform, believing that doing so will increase their presence in the social space and maximize their budget.

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

On the free plan, you can schedule up to 30 photos per month, search and repost user-generated content (UGC), and get basic analytics. ShortStack has a tool for organizing user-generated content (UGC) contests, where participants enter by posting a photo with your hashtag on Instagram.

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8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . tagged all UGC in the photo above ?? ???? Take, for example, sustainable clothing brand and environmental activists, Patagonia.

Top 7 Social Media Management Tools of 2018

Socialmedia.biz

With such widespread use, businesses now have a large audience that they can simply tap into for generating leads and creating brand awareness.

How to Manage Multiple Instagram Accounts With a Team

Later

Curated content is the user-generated content (UGC) that you will be sourcing and reposting from other Instagram accounts or social media sources, while created conten t is branded images and videos that your content team or client has provided.

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Master the art of social media reporting (with our editable template)

Sprout Social

This is the most pressing metric for those interested in assessing your financial ROI. Tracking multiple KPIs allows you to look at your social presence in a more holistic way versus harping on a single metric. Reality check: you can collect all the metrics in the world, but they mean little without some context. Say which specific strategies you’re going to employ (UGC campaigns, influencer marketing, Facebook carousel ads and so on). Publish more UGC.

How to Plan Your Holiday Ecommerce Strategy on Social Media

Later

time of the year, especially for ecommerce brands. What metrics or KPIs did you use to measure your success? But you can also incorporate some top-funnel goals into your strategy, like improving brand awareness, building engagement in your community, or even growing your email list.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

It takes just two-tenths of a second for someone to form an opinion on your brand online. A great Instagram bio should: Explain a bit about you / your brand and what you do. Use your brand tone and voice to help you connect with your community. Increase awareness of your brand.