10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. Brand Marketing

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How Big Brands Get Permission to Use UGC

Convince & Convert

There isn’t necessarily a primary metric to decide which pieces get shared where, but they pay attention to what has been successful depending on seasonal themes and relevancy to different segments of their audience. Scaling User-Generate Content for a Big Brand.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e. Stories Analytics: What Metrics to Expect.

Four Unique Brands to Learn From in 2020

Pixlee

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand Marketing

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2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 What does this mean for brands?

No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

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Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner. When people see content from their peers that they can relate to, they’re more likely to trust the brand and convert.

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10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates.

The Top 5 Social Media Tools in 2020

Pixlee

In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds. This social media tool helps drive more personal interactions and invite fans to join the brand conversation.

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Influencer Fraud: Does It Still Exist in 2020?

Pixlee

Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. Look Beyond Vanity Metrics.

Content-The Struggle is Real

Direct Marketing Observations

Go look at your metrics or anyone’s metrics, the best stuff? Content resets every day and UGC (User generated content) is the clear winner. In other words, if your plan as a brand is to share cat videos, you’ve got a shot.

TikTok Marketing for Video-Obsessed Marketers

Pixlee

User-generated content (UGC) goes a long way on TikTok. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic.

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Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Steadily increasing your brand’s impressions each month or quarter can signal solid social media growth.

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How to Use Instagram Stories to Increase Reach

agora pulse

Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. As of late last year, you can get analytics information on Stories , though the metrics are slightly different than regular posts. Encourage Users to Create UGC.

Instagram Stories Views Are Down – Here’s How to Fix It

Later

While this can be a short-term blow to your brand metrics (and maybe your self-esteem too), this is a great move for the long-term. Look for things like type of content (lifestyle, product, UGC, etc), editing style, or days of the week.

How to Get More From Instagram (Without More Work!)

Later

As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past! Here’s a few of our favorite apps for creating Instagram Stories templates for your brand: .

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. Why brand authenticity matters on social media. What are your brand’s values?

10 Instagram Grid Examples to Creatively Level-up Your Feed

Later

Thankfully, there are tons of super-creative brands leading the way with their Instagram grid — and we’ve picked out our top 10 to take inspiration from: Instagram Grid Inspo #1: Create Bold Color-blocking Themes like Ohh Deer .

Instagram SEO: 6 Ways to Increase Your Discoverability

Later

Just like your Name field, your bio should be optimized with keywords for your brand and business. . See how health and beauty brand Golde has included keywords like “superfood,” “health,” and “beauty” in the first line of their bio: .

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How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

For example, if you’re a wellness brand it would make sense to create go-to labels that make your content curation easier, such as: “health food,” “mindfulness,” and “fitness.” . Speed Up Your User-Generated Content (UGC) Collection with Later. Can you schedule Instagram posts?

7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers. Can’t decide which hashtags to use to get more exposure for your brand?

How to Measure the ROI of User-Generated Content

Pixlee

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. Why should brands prioritize earned content? An example of user-generated content on a brand website.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . But as a brand, you still need to think about what the brand position is and how your tone of voice can be represented through your images.” .

Welcome To The Video Generation

The Realtime Report

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Brand Budgets For Influencer Marketing.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

What Makes Successful Social Media Content Different?

Ignite Social Media

From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. Passion points can even be used to mitigate crises your brand may face.

How to remain agile when your priorities shift

Sprout Social

If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability. Right now social media usage has spiked around the globe, giving brands an opportunity to reach new followers.

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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. But perhaps the most notable feature for modern brands is Sprout’s Stories analytics. The trackable “Like2Buy” link enables brands to track the ROI of their social campaigns.

Ultimate Guide to Instagram Shopping

Later

For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. This ensures that only genuine retailers and ecommerce brands are able to make sales via the app.

47 Social Media Statistics Every Marketer Should Know

Later

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day. 10: 81% Research Brands on Instagram.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Increase brand awareness.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? Brands often make the mistake of setting up an account on every social platform, believing that doing so will increase their presence in the social space and maximize their budget.

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

On the free plan, you can schedule up to 30 photos per month, search and repost user-generated content (UGC), and get basic analytics. ShortStack has a tool for organizing user-generated content (UGC) contests, where participants enter by posting a photo with your hashtag on Instagram.

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My Internship Experience: A Summer at Pixlee

Pixlee

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either. UGC marketing deals with leveraging content put out by users – usually photos, videos, tweets, or reviews – to power a brand’s different marketing initiatives.

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The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: Pay special attention to the “From Hashtags” metric under impressions. Branded Hashtags.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

“The visitor’s favoriting and sharing activity creates metrics that enable museum staff to understand what artworks visitors are engaging with, creating a feedback loop with the museum.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

“The visitor’s favoriting and sharing activity creates metrics that enable museum staff to understand what artworks visitors are engaging with, creating a feedback loop with the museum.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about analytics: Social Reporting Metrics That Really Matter. Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity. Branding.