How Big Brands Get Permission to Use UGC
Convince & Convert
APRIL 20, 2015
There isn’t necessarily a primary metric to decide which pieces get shared where, but they pay attention to what has been successful depending on seasonal themes and relevancy to different segments of their audience. Scaling User-Generate Content for a Big Brand. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. Tweetable Moments We do so much talking.