Social Metrics, Digital Metrics, Brand Metrics, and the Difference

Simply Measured

Metrics like engagement, followers, and mentions are great awareness, or social, metrics. If your sole purpose as a social marketer is to drive greater awareness of your product and/or service, then these are the metrics you should primarily focus on.

17 Pinterest Metrics Every Brand Should Track [Infographic]

Pamorama

Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.

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4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. Make Time for Snapchat Metrics.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics. Brand Sentiment.

Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Useful metrics may not be the most important metrics to your boss. When you start to think about metrics that matter, please keep the above in mind.

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t).

5 Instagram Metrics That Truly Measure Your Efforts

Sprout Social

With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts. What this metric tells you: How engaging is your content.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors. Increased brand value? Here are 5 metrics to measure on Twitter. It happened again this weekend.

Are You Looking at the Best Marketing Metrics?

Convince & Convert

For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet).

Twitter Adding Custom Filtering, Custom Metrics to Ads Manager

SocialTimes Twitter

Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets and other ads can be viewed and optimized. Lee offered details on two of the most prominent new features, custom filtering and custom metrics: We’ll be adding new features in Ads Manager over the next couple of months.

The New Social Metrics You Need to Know

Simply Measured

Your social content is the source of more conversation about your brand, traffic to your website, and purchasing consideration of your products than you now realize — and more than you might be measuring today. The New Metrics.

The Real Truth About Social Media Metrics

Convince & Convert

Recently, I launched a brand-new video podcast called Jay Today. » Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life.

The Vanity of New Metrics

Geoff Livingston

Digital metrics increasingly define us, creating a new way to value each other and ourselves. Big data, sensors and algorithms will fuel a new wave of vanity metrics that will further refine self-identity. In business, this metric based reality is inescable. Are You a Metric?

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Secondary Metrics.

6 Social Media Metrics You Should Be Looking At

Koka Sexton

There are hundreds if not thousands of metrics you can track in social media. I’m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. This is a primary metric just like how marketing tracks new leads in the funnel.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

Many have heard about infamous tweets that dismantled brands’ images in a matter of minutes; however, the more common social media missteps are more subtle — and much more fixable. The wealth of information available to social media marketing practitioners is staggering.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Are media impressions a useless metric?

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics.

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

In recent years, brands have embraced Instagram with phenomenal success. With social listening , brands can find out how successful their strategies are at the click of a button. This metric can also be a helpful indicator when comparing influencers’ accounts on Instagram.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Tweetable Moments Be known as the expert on your brand and industry. Social Pros Podcast digital marketing integrated marketing search marketing Social Media Marketing social media metics social media success metrics Social Media Tools Social Pros

The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success. However, it can regularly seem difficult to wrangle the right metrics through the sea of available options and then drive true meaning out of them.

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One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest.

Why Share of Voice is a Useless PR Metric

Dave Fleet

What action can you take based on a SOV metric alone? And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? This is a guest post by my Edelman colleague Rob Clark.

How Is Dark Social Affecting Your Brand?

Convince & Convert

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private.

Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it. These metrics are specific to SaaS companies who sell a service and are sales- and funnel-driven in strategy. .

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results. Chapter 1: 28 Instagram metrics and insights to measure and improve your performance. Metric at time 1.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Brands can even use tools already in their toolbox or easily accessible through this blog. I believe video completion can be more important because it explains the customer journey, allowing brands to adapt and react. Guest Post by Dan Farkas. Why are we doing what we are doing?

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Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

Content is the voice of your brand . As the algorithms of Google’s PageRank and Facebook’s Edgerank are trying to provide users with the highest quality results, brands are paying increasingly more attention to how content can help achieve marketing goals.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. Good for any brand or business with a blog, List.ly

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The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Digital activity has made it a little easier to get a handle on metrics and understand how the tactics are working. However, if your objective is to generate business leads or grow sales, these metrics mean diddly squat.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. When you’re identifying goals, remember that each Goal must contain three things: A business objective, a visitor action, and a measurable success metric.

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Since the medium touches all the aspects of the customer purchase cycle, a holistic measurement of awareness, transactions and brand impact is essential. New Metrics The need for improvisation and identification of new metrics is high.

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? use of new acquisition and engagement metrics. more effective social marketing by brands.

Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse.