Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389

Blogger Brands Technorati comScore 389

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. This metric is estimated. TikTok Analytics Defined.

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Alignment with Business Objectives: Social media marketing goals should align with your overall business objectives. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

MARCH 10, 2022

Why Measure Social ROI. How to Measure ROI in Social Media. How to Calculate Social Media (Formula). Why Measure Social ROI. I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective.

ROI 174

ROI B2B Social Media Brands 174

Pam Moore

APRIL 29, 2019

Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. Welcome to the Inspiration Age of Metrics.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

SEPTEMBER 2, 2016

When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. Stop only playing around with the social networks.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? If you’re looking for an all-in-one Facebook publishing tool, give Sprout Social a try.

Publishing 97

Publishing Tools Brands Facebook 97

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 105

Reputation System Brands Knowledge Base 105

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

Metrics 100

Metrics Social Media B2B Consultant 100

Ignite Social Media

JANUARY 8, 2024

This is User-Generated Content, the holy grail of social media. It’s like having an army of brand ambassadors spreading your message. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them. How do you define Impressions in social media?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? For example, in the sentence “Sprout Social, Inc.

Brands 85

Brands Sentiment Analysis Marketing 85

Buffer Social

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert). But virality is a possibility when posting on social.

Social Media 92

Social Media Brands Metrics Skills 92

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

Influencer 78

Influencer Brands Strategy Training 78

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. Guest post by Samantha Waites. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey?

Survey 92

Survey Brands Sentiment Template 92

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social?

Brands 152

Brands Analytics Consultant Data 152

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 208

Social Media API Reputation Compete 208

Pam Moore

JUNE 30, 2019

This couldn't be further from the truth as social media utilizes your greatest asset which is time! The reality is achieving success inclusive of measurable business results using social media is not easy. It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video.

Metrics 60

Metrics How To Marketing ROI 60

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Here are some features that make Keyhole your go-to partner for branding.

Industry 52

Industry News Google Brands 52

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. So, if you’ve got 5,000 Insta followers, there’s little point comparing yourself to a brand like Coca-Cola or Nike. Why Does It Matter?

Metrics 130

Metrics Instagram Engagement Social Media 130

Talkwalker SM

JULY 13, 2016

In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. This way brands can track how many people clicked on the link.

Metrics 60

Metrics Instagram Analytics Marketing 60

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. This is expected to not only attract users, but users that are looking for brands and products to purchase. Does Pinterest still have interest?

Strategy 195

Strategy Marketing Automotive Campaign 195

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 186

Analysis Social Media How To Hashtag 186

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 136

Engagement Brands Review Influencer 136

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Inconsistent or Sloppy Branding.

Brands 279

Brands Facebook Guidelines Conversation 279

Pam Moore

MAY 27, 2019

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? 5 easy ways to use data and social insights to humanize your brand.

Data 106

Data Brands Strategy Authentication 106