How Big Brands Get Permission to Use UGC
Convince & Convert
APRIL 20, 2015
They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. There isn’t necessarily a primary metric to decide which pieces get shared where, but they pay attention to what has been successful depending on seasonal themes and relevancy to different segments of their audience. For the C-suite, it always comes down to how social brings value to the overall sales funnel.