Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. twitter’s main character today is a master’s degree in social media.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 78

Social Media Management Review Social Media Tools 78

Keyhole.co

SEPTEMBER 12, 2023

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. So, if you want to get noticed by your target market, building a thriving digital presence is a must. That’s why you need a stack of reliable, scalable, and intuitive social media management tools.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. .

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

B2B 62

B2B Marketing ROI Hubspot 62

The Realtime Report

DECEMBER 12, 2012

But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0,

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. However, this is where the similarities end.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 97

Survey Marketing Social Media Management Badge 97

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Telecommunications Collaboration Project 103

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. And to some extent, it does manage to do a fair job. Probably not!

Industry 52

Industry News Google Brands 52

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring?

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand.

Organization 126

Organization Sentiment Social Media Management Analysis 126

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

NOVEMBER 3, 2022

As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. The use cases for social media are limitless, but in order to prioritize based on your business needs, you need a firm understanding of the three main social use cases: Branded.

Marketing 113

Marketing Team Social Media Skills 113

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? How to Create a Social Media Strategy. Higher brand awareness.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 110

Team Hubspot Marketing SMS 110