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Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ ′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0 So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. Share this on Facebook. Enterprise 2.0

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Share this on Facebook.

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Tips for Using Facebook Fan Pages

Socialized

Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, adding, “I don’t get it.”. based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. Coordinate your Facebook pages.

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Inbound Marketing Is Rising [Infographic]

Mindjumpers

Tweet Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity.

Can Facebook Communities Replace Company Websites?

Firebelly

The internet is progressively moving in to a new age, where knowledge gathering is no longer the dominant use for the web. Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. Of course, as long as the Facebook page is managed properly –.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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Marketing, Social Media & Branding Blogs in India

The Marketing Blog

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India. The scope of my blog-posts span across the Enterprise 2.0

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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. The scope of my blog-posts span across the Enterprise 2.0

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different. However, I still review some Web 2.0

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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Facebook & India

The Marketing Blog

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. India has always been a vital country for Facebook’s growth plans. Last month Facebook had announced the opening of their India office in Hyderabad.

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. If you ask me ‘do you do B2B marketing?’

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Facebook and India

The Marketing Blog

47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. We hope you would like it If you have any questions about the presentation or running a business and wanting to explore the potential of ‘Facebook’ feel free to get in touch with us. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] However, I still review some Web 2.0

Facebook will surge ahead in India

The Marketing Blog

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut. If you trackback to 2005-2006, you hadn’t even heard about Facebook. The scope of my blog-posts span across the Enterprise 2.0

An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Now you know who your brand loyalists are.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting.

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan? Web 2.0

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&#

Cool Presentations on Marketing

The Marketing Blog

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Word of Mouth Marketing Viral Strategies & Buzz Marketing Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Presentations Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0

Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Facebook, originally known as thefacebook.com, was a service that connected college students to their classmates and to friends in other universities. If you do so on Facebook, your account will likely be terminated especially if Facebook receives reports of misrepresentation.

India's Buzziest Media Brand

The Marketing Blog

Home About In the Media Cab Drivers as Word-of-Mouth Marketers? Google Spreadsheets Update: Blessing in Disguise for Marketers… February 15, 2008.3:11 11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy. Facebook Pages do not allow background images like Twitter, Myspace, and other services.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Are Your Facebook Fans Truly Engaged?

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Building a brand name.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. But most people who want to develop a personal brand do. It’s a good idea to build an account on some of these sites to further extend your personal branding. Facebook and/or MySpace are useful social networks where you can build outposts (see next list).

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? That year, the cruise line launched a brand ambassador program.

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Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead Want to Friend Me on Facebook? If You Insist Upon Using Facebook Let’s face it.

Linkedin v/s Facebook - Professional up Against Social

The Marketing Blog

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. Everybody knows and has been saying that Facebook is Personal and Linkedin is more Business users. Facebook like the name suggests is my “Face&# to the entire network. Interestingly the common subset is the “professional&# flavor between Linkedin and Facebook.

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Your Facebook Fan page will have 0 fans.

Market yourself as an individual

The Marketing Blog

53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. People came to his small world and started doing different things and created web directory and online shopping paradises. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

Home About In the Media The Power of Product Packaging India’s Buzziest Media Brand February 6, 2008.7:44 44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing.

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. I elected instead to go to their Facebook account with the hopes that perhaps my luck would be better there. What about their Facebook wall?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? I think as web 2.0

Google Spreadsheets Update: Blessing in Disguise for Marketers…

The Marketing Blog

Home About In the Media India’s Buzziest Media Brand Condolence February 20, 2008.3:10 10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. On digging deeper, it appears that the update has solved a big problem for market-researchers and statisticians.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning.

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Viral Marketing: Weezer Gets it Right

Techipedia: Tamar Weinberg

All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. We talked about (marketing) doing it right on Social Blend in our early episodes and this video is exactly what you and I were talking about!

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