Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

SEPTEMBER 16, 2010

Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. Filed under: Iffort , Itemperance , Web 2.0 India Facebook research.

Research 138

Research Web 2.0 Features News 138

Techipedia: Tamar Weinberg

MAY 13, 2008

That means that 39% of Digg’s 1million+ members have considered web hosting, and the winner of the most reliable web host was a company that … apparently was pulled out of thin air. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

The Marketing Blog

FEBRUARY 14, 2008

Home About In the Media Cab Drivers as Word-of-Mouth Marketers? Google Spreadsheets Update: Blessing in Disguise for Marketers… February 15, 2008.3:11 11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way.

Web 2.0 100

Web 2.0 Brands Startup FeedBurner 100

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Firebelly

NOVEMBER 4, 2011

Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. This movement used to be called Web 2.0 , but that term is unfortunately now just associated with overly-glossy websites with giant buttons. Also, people LOVE when a brand communicates with them directly. Is this a smart move?

Communities 194

Communities Company Facebook Web 2.0 194

The Marketing Blog

OCTOBER 1, 2007

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 100

Web 2.0 Startup Marketing FeedBurner 100

The Marketing Blog

MARCH 2, 2010

Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

The Marketing Blog

FEBRUARY 6, 2010

Share this: StumbleUpon Digg Reddit 2 Comments Filed under Facebook , Web 2.0 , orkut Tags: brazil , Facebook , growth , India , orkut 2 Comments Ashwani February 18, 2010 at 8:41 pm The growth rate of Facebook compared to Orkut is phenomenal. The scope of my blog-posts span across the Enterprise 2.0

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

The Marketing Blog

APRIL 7, 2010

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Current Search Market Share by Major Search Engines – from Market Share/H… The virtual fly on the wall… 4 Comments Filed under Google , SEO , Search Engines , Web 2.0

Engineering 149

Engineering Hitwise Statistics Google 149

The Marketing Blog

NOVEMBER 26, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. The scope of my blog-posts span across the Enterprise 2.0 The scope of my blog-posts span across the Enterprise 2.0

Resources 138

Resources Web 2.0 Startup FeedBurner 138

The Marketing Blog

APRIL 12, 2010

Job Description Skill Set: Adobe Dreamweaver Adobe Photoshop Adobe Flash CorelDraw X4 HTML, CSS, JQuery The candidate must possess following skills: Good understanding of Web 2.0 To learn more about us, please visit our website www.iffort.com Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Iffort , Jobs , Web 2.0

Web 2.0 118

Web 2.0 Startup Skills Consultant 118

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

AUGUST 12, 2010

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. The scope of my blog-posts span across the Enterprise 2.0 The scope of my blog-posts span across the Enterprise 2.0

Alltop 127

Alltop Web 2.0 Facebook Startup 127

The Marketing Blog

JULY 10, 2010

The key elements of our core team who will take the ‘BRAND’ to a new level !! Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Startup 191

Startup Web 2.0 FeedBurner Consultant 191

The Marketing Blog

MARCH 26, 2010

Not many people can think and write like this about online marketing. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. However, I still review some Web 2.0

Web 2.0 138

Web 2.0 Content Startup FeedBurner 138

The Marketing Blog

DECEMBER 24, 2009

[In context of strategic principles of Enterprise 2.0 implementation] To read all the posts in this series please visit [link] o read the other posts in this series please see below: Strategic Principles of Enterprise 2.0 Implementation Enterprise 2.0: Enterprise 2.0 Tools vs Strategies Why do Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Buzz Marketing for Technology

JANUARY 28, 2009

So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty. Tags: Sincere Marketing. and Asian companies.

Web 2.0 100

Web 2.0 Microsoft Marketing Journal 100

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) It is simple, fast, easy to use etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

The Marketing Blog

NOVEMBER 10, 2009

Share this: StumbleUpon Digg Reddit 1 Comment Filed under Web 2.0 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. However, I still review some Web 2.0

Features 114

Features Web 2.0 Twitter Microblogging 114

The Marketing Blog

FEBRUARY 20, 2008

Home About In the Media India’s Buzziest Media Brand Condolence February 20, 2008.3:10 10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience.

Google 100

Google Web 2.0 Startup Survey 100

The Marketing Blog

APRIL 18, 2010

Cross-posted at Iffort’s Blog Share this: StumbleUpon Digg Reddit 11 Comments Filed under Facebook , Web 2.0 Eyebridge is a Professional and creative web Design Company provides Web Designing, Development, SEO, SEM, and PPC Services with latest techniques and effective Web Solutions in Delhi, India.

Facebook 167

Facebook Web 2.0 Startup Press Release 167

The Marketing Blog

FEBRUARY 24, 2010

Operating from NCR, [India] Iffort is a fresh firm which would help businesses in the areas of Digital marketing, New Media & Web-strategy. Share this: StumbleUpon Digg Reddit 8 Comments Filed under Iffort , Web 2.0 The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 140

Web 2.0 Startup FeedBurner Consultant 140

The Marketing Blog

AUGUST 3, 2010

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. Talk about users or talk about brands – the adoption has been equally phenomenal! On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

The Marketing Blog

FEBRUARY 4, 2010

Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Social Media 138

Social Media Web 2.0 Startup Flickr 138

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Can you stick to it?

B2B 187

B2B Content Marketing StumbleUpon 187

The Marketing Blog

AUGUST 2, 2007

53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. The scope of my blog-posts span across the Enterprise 2.0 The scope of my blog-posts span across the Enterprise 2.0

Web 2.0 100

Web 2.0 Startup Marketing FeedBurner 100

The Marketing Blog

DECEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. The scope of my blog-posts span across the Enterprise 2.0 The scope of my blog-posts span across the Enterprise 2.0

Social Media 138

Social Media Web 2.0 Startup Case Study 138

The Marketing Blog

FEBRUARY 5, 2008

Home About In the Media The Power of Product Packaging India’s Buzziest Media Brand February 6, 2008.7:44 44 am Cab Drivers as Word-of-Mouth Marketers? Reply Boxing » Cab Drivers as Word-of-Mouth Marketers? It depends on the product category and market. How’s that for word of mouth marketing?!

Web 2.0 100

Web 2.0 Startup Marketing Training 100

The Marketing Blog

SEPTEMBER 10, 2009

Don’t waste your time and apply now & if you are a blogger help the guys in spreading the word Share this: StumbleUpon Digg Reddit 4 Comments Filed under Web 2.0 The scope of my blog-posts span across the Enterprise 2.0 The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 109

Web 2.0 Startup FeedBurner Case Study 109

The Marketing Blog

JULY 22, 2010

We were allocated a connection which was already being used by another brand. We were let down badly by a brand for whom we had high regard and trust. I thought a brand like ‘Airtel’ would understand the essence and meaning of Social Media. The scope of my blog-posts span across the Enterprise 2.0 Keep it up!

Conversation 145

Conversation Web 2.0 Startup FeedBurner 145

The Marketing Blog

APRIL 18, 2008

Home About In the Media Revisiting the Web 2.0 Marketing and the list goes on and on… Reply Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 127

Web 2.0 Startup FeedBurner Open Source 127

The Marketing Blog

AUGUST 19, 2007

38 am Chak de India : Marketing Opportunity for India’s National Game Jump to Comments “Chak de India&# is a big hit and experts are terming it as Shahrukh Khan’s best movie ever. Get some sponsors, promote the game & use Chak de India as a marketing tool. The scope of my blog-posts span across the Enterprise 2.0

Web 2.0 100

Web 2.0 Sports Startup Film 100

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Next Steps.

Industry 231

Industry Real Estate Social Media Travel 231

Diva Marketing Blog

JULY 22, 2009

The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. The more I see social media consultants focus on old/traditional messaging wrapped in new/social media Web 2.0. Let's call this - Social Media Hybrid Marketing.

Social Media 75

Social Media Marketing Web 2.0 Virtual World 75