Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ ′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0 So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Romi was also a speaker on Agency 2.0 They get them to listen to your message and interact with your brand, and more than that, they produce the results.

News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. India Facebook research

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for.

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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

Our recent experience with a leading provider of web-hosting is a classic case-study of the wide gap that still exists b/w India & parts of the Western World when compared on the “Customer Support&# front. Be it Online Chat, Email, Twitter, Facebook or Phone, we used all of them.

In B2B Marketing: Content is Media

Buzz Marketing for Technology

Sure anyone can take out an ad in a major publication but his point is more about the sustained effort over time to create a brand using advertising hasn’t worked for years and is just too expensive and too inefficient to build a brand. Share this on Facebook.

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Tips for Using Facebook Fan Pages

Socialized

Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, adding, “I don’t get it.”. based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. Why do you have a Facebook Fan Page?

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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

Our recent experience with a leading provider of web-hosting is a classic case-study of the wide gap that still exists b/w India & parts of the Western World when compared on the “Customer Support” front. Filed under: Customer , customer service , Web 2.0

12 Questions When Considering A Hybrid Event

SocialFish

Or do we need a customized platform that we can brand and add sponsor logos? Then you can brand the page with event information. Are we going to embed this live stream on our website, the conference website, in Facebook or another site?

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. where I speak and share all things branding??

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Can Facebook Communities Replace Company Websites?

Firebelly

The internet is progressively moving in to a new age, where knowledge gathering is no longer the dominant use for the web. Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. Of course, as long as the Facebook page is managed properly –.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. The scope of my blog-posts span across the Enterprise 2.0

Facebook & India

The Marketing Blog

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. India has always been a vital country for Facebook’s growth plans. Last month Facebook had announced the opening of their India office in Hyderabad.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different. However, I still review some Web 2.0

Facebook and India

The Marketing Blog

47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. We hope you would like it If you have any questions about the presentation or running a business and wanting to explore the potential of ‘Facebook’ feel free to get in touch with us. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] However, I still review some Web 2.0

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The only investment in the act of marketing on the social web is time and energy. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Spotting your brand ambassadors should not be too tricky.

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Facebook will surge ahead in India

The Marketing Blog

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut. If you trackback to 2005-2006, you hadn’t even heard about Facebook. The scope of my blog-posts span across the Enterprise 2.0

Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Facebook, originally known as thefacebook.com, was a service that connected college students to their classmates and to friends in other universities. If you do so on Facebook, your account will likely be terminated especially if Facebook receives reports of misrepresentation.

Inbound Marketing Is Rising [Infographic]

Mindjumpers

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, What Happens When Facebook Fans Engage With You [infographic]. Facebook vs. Google+ [infographic].

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). SEO for Facebook Pages Your Page is visible to search engines!

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&#

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. But most people who want to develop a personal brand do. It’s a good idea to build an account on some of these sites to further extend your personal branding. Facebook and/or MySpace are useful social networks where you can build outposts (see next list).

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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan? Web 2.0

Marketing, Social Media & Branding Blogs in India

The Marketing Blog

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

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Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead Want to Friend Me on Facebook? If You Insist Upon Using Facebook Let’s face it.

India's Buzziest Media Brand

The Marketing Blog

11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting.

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Linkedin v/s Facebook - Professional up Against Social

The Marketing Blog

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. Everybody knows and has been saying that Facebook is Personal and Linkedin is more Business users. Facebook like the name suggests is my “Face&# to the entire network. Interestingly the common subset is the “professional&# flavor between Linkedin and Facebook.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0.

Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Twitter, Facebook are a must for business sites. Popular brands maintain their profiles to post about their activites on Twitter.

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Happy Holi

The Marketing Blog

41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. The scope of my blog-posts span across the Enterprise 2.0

Five Social Media Predictions for 2010

Socialized

Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Large software providers like IBM, SAP and Oracle will launch, or announce, the first enterprise-grade social networking and Web 2.0 Certainly all of these companies are active in the Web 2.0 The Web 2.0 Even Google, a Web 1.0

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts. However, I still review some Web 2.0

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Coverage Questions !

The Marketing Blog

Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 Reply Mark December 20, 2007 at 4:11 pm I’m currently looking at web 2.0 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. The scope of my blog-posts span across the Enterprise 2.0

Entrepreneurial resources

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Home About In the Media Twitter’s Retweet feature (beta) Criticising Social Media ? November 26, 2009.5:10

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Web Apps. Facebook. Web 2.0. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson # 1 Personal Branding. Lesson # 2 Know What Web 2.0

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New Job Opening

The Marketing Blog

Home About In the Media Search Engine Statistics:: Google’s share dips Facebook & India April 13, 2010.6:21 Job Description Skill Set: Adobe Dreamweaver Adobe Photoshop Adobe Flash CorelDraw X4 HTML, CSS, JQuery The candidate must possess following skills: Good understanding of Web 2.0 To learn more about us, please visit our website www.iffort.com Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Iffort , Jobs , Web 2.0

New York Times Bestselling Author Puts His Social Time Investment on a Diet

agora pulse

Building and maintaining your brand on social media isn’t an easy task. This goes double when your brand is, well, you. It’s odd when your brand is ‘you’ but that is the story for robbwolf.com. We hit the scene in what I guess you’d call ‘web 1.0’

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth

Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Web 2.0

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