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How to Find Your Audience on Social Media

Social Media Strategies Summit

This is a massive issue for many brands. The simplest way to measure the size of your audience is to use Facebook Ads Manager. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Sound familiar?

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Facebook Lead Forms No Longer Available with Instant Experience

Jon Loomer

Usually, I have the pleasure of writing about new Facebook Advertising features. Facebook has deprecated the feature allowing for the combination of Lead Forms paired with Instant Experiences. Here is Facebook’s update message from the help center: What This Means. Why Did Facebook Make this Change?

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8 tips to boost your video conversion rate

Sprout Social

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022. Some of our highest performing videos are embedded in blog articles.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

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Facebook On The Brain

Twist Image

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). There are people (and, many of them are much smarter and more informed than I) who are claiming that it is these types of affronts that will, inevitably, lead to their downfall. what''s wrong with you?

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

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