Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

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Conversation Review Marketing How To 135

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand. When you do, your brand’s message resonates with an already engaged audience.

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Influencer Marketing Collaboration ROI 104

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 14, 2022

These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. They can include discounts, coupons and other special offers. Did you know 75% of consumers are comfortable getting SMS messages from brands, as long as they opt-in? Build customer loyalty.

SMS 105

SMS Strategy Marketing How To 105

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

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Brands Sports How To MySpace 128

Pixlee

APRIL 9, 2021

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance. What is Post-Purchase Communication?

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UGC Loyalty How To Sports 52

Convince & Convert

DECEMBER 22, 2010

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Tie Video to Written Content.

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Badge Brands Loyalty Discount 122

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology. Source: Justcoded.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. The reality, though?

Marketing 88

Marketing How To Authentication Discount 88

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. In short, brands that do good will likely do well.”. In short, brands that do good will likely do well.”.

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Twitter Tips Influencer Hashtag 129

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

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Instagram HootSuite UGC Influencer 117

Socialmedia.biz

FEBRUARY 5, 2019

Just like a physical store needs a pleasant visual appearance, referral discounts, loyalty programs, membership perks, supply security, and high-quality products, in addition to great customer service to increase walk-in customers—your brand needs a sustainable lead generation strategy to increase bottom-line.

Social Media 84

Social Media How To LinkedIn Discount 84

Keyhole.co

MAY 11, 2023

Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. Instagram marketing is one aspect of the digital marketing process that uses the popular social media platform, Instagram, to promote a brand, product, or service. Track your branded hashtags with Keyhole 5.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Sprout Social

MAY 24, 2016

It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Here are a few key points to be aware of: You can collect entries by asking people to Tweet an update, follow a particular account or use a specific hashtag. Increase followers and brand mentions. Generate more leads.

Engagement 85

Engagement Twitter Guidelines How To 85

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. Analysis of Nike’s social media accounts.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

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Authentication Brands CSR Hotels 42

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

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Metrics Influencer Campaign CPA 52

Pixlee

JANUARY 26, 2021

As they progress on a journey with your brand, customers reach various milestones that make them more likely to share your product on social media. Customer milestones provide an opportunity for you to show customers that you listen and care about their interactions with your brand. Product Unboxing . Customer Anniversaries .

Engagement 52

Engagement Apparel Loyalty Retail 52

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co. Under Armor.

Brands 40

Brands Retail Apparel Fashion 40

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. So how do you do it? “Engage engage engage!”

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Communities Social Media Community building Groups 78

Sprout Social

SEPTEMBER 9, 2019

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Retail 70

Retail Campaign Instagram Overview 70

Keyhole.co

AUGUST 16, 2023

Since your social media followers are already interested in your brand, use that opportunity to invite them to join your subscriber list. People love getting something in return, so offer a special discount, a free ebook, or access to exclusive content for those who sign up. Track your brand hashtags on Keyhole for UGC content 3.

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Campaign Social Media Marketing Metrics 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Leveraging the “On Hold” Experience. 3 Ideas for Gamifying Customer Service.

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CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Leveraging the “On Hold” Experience. 3 Ideas for Gamifying Customer Service.

CSR 127

CSR Airlines Loyalty Hashtag 127

Pixlee

MAY 11, 2021

Decades of successful word-of-mouth marketing has proven that people prefer to hear about the experiences of others like them with a product rather than from an informational, branded ad; word-of-mouth marketing generates more than twice the sales of paid advertising, after all. Whiskey brand Proper No. Prove your credibility.

UGC 52

UGC Content Metrics Apparel 52

Keyhole.co

OCTOBER 19, 2023

Get a sneak peek into the magic behind [brand/business name]. Join us on a journey behind the scenes of [brand/business name]. Here’s your chance to witness the behind-the-scenes action at [brand/business name]. We’re pulling back the curtain to reveal the secrets behind [brand/business name].

Types 59

Types Instagram UGC Collaboration 59

Writtent Blog

DECEMBER 14, 2014

It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. This isn’t just an amazing opportunity for B2C or eCommmerce brands, either. Customer Loyalty. Put a human face to your brand by showcasing a holiday-themed picture or video of your staff. Gift Guides.

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Newsletter Sample Samples Template 111

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. You can always show fan appreciation with a discount or a freebie.

Social Media 186

Social Media Real Estate Survey Eventful 186

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ????? " ?? ???

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Instagram UGC Feed Feedly 73

Social Media Strategies Summit

NOVEMBER 18, 2020

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Sprout Social. Image via Buffer.

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ROI Social Media UGC Discount 246

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” ” Promoting your business with a brand identity helps you to attract customers more conveniently. You must plan and execute a proper strategy to succeed in your brand awareness goals. So, let’s get started.

Strategy 52

Strategy Brands Discount Hashtag 52

Sprout Social

NOVEMBER 23, 2020

Amidst the pandemic, companies are starting earlier and going for longer when it comes to discounts. We can see this in the hashtags and campaign slogans. We can see this in the timing of discounts. Remember how scandalous it was when retailers started kicking off Black Friday on Thanksgiving and then came Cyber Monday?

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Campaign Social Media Discount Retail 117

Pixlee

MARCH 29, 2021

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. A brand ambassador can be a single person or a group of people. Why Ambassador Marketing?

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Marketing Discount Influencer Authentication 95