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How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 88
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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 126
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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. If a picture is worth 1,000 words, all of that UGC (an average of xx posts using a GoPro hashtag per day) adds up to volumes of pure marketing gold. What better way to show off what your best product can do?

UGC 56
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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

By offering a limited-time discount or exclusive access to sale items, customers will feel compelled to take advantage of your Black Friday deals before they disappear. Who doesn’t love receiving discounts and deals in their inbox every day? Use hashtags to reach new audiences. Email marketing campaign.

Strategy 101
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. These giveaways can range from free, exclusive products to discounted services.

Examples 126
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. In short, customers who consistently promote your products and brand in exchange for discounts or products. Earn long-term brand loyalty. When customers share photos of their photos, experiences or purchases.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Let’s check out the companies leveraging UGC.