Brands Curation Marketing Posterous 
Pixlee
MARCH 31, 2021
The process of browsing content produced by real people has reimagined traditional word-of-mouth marketing and even in-store sampling with the help of photos and videos by actual customers. But like any other form of marketing, it has to be executed strategically. Treat UGC like any other piece of marketing content.
Sprout Social
AUGUST 16, 2022
If reality can be curated, is anything actually real? Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Terms like “personal brand” became part of the lexicon. It’s a different version of personal brand. What is BeReal?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
OCTOBER 24, 2019
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.
Keyhole.co
OCTOBER 31, 2023
In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. And Fenty’s content marketing strategy is a beauty to behold, pun intended.
Keyhole.co
OCTOBER 31, 2023
In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. And Fenty’s content marketing strategy is a beauty to behold, pun intended.
Keyhole.co
OCTOBER 26, 2023
Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Here are some features of Chanel’s marketing strategy: 1.
Convince & Convert
AUGUST 15, 2012
Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.
Expert insights. Personalized for you.
88 
Let's personalize your content