agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. How User-Generated Content Helps Your Brand.

Content 111

Content comScore Wiki Social Networking 111

Webbiquity SMM

NOVEMBER 8, 2011

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Ability to monitor media coverage and brand mentions across a very wide range of sources. So, you may ask, what decision did the b2b technology marketing and PR agency I work with make?

Vocus 185

Vocus Radian6 Tools comScore 185

Convince & Convert

FEBRUARY 19, 2016

” Thanks to our partners at Delmondo, we had several Snapchat influencers developing unique content with our filters and encouraging their fans to use it. One influencer, Wysamx , collected fan videos on his Snapchat story featuring people from all over the world. According to Comscore , over the last year in the U.S.,

comScore 60

comScore API Journal Advertising 60

Convince & Convert

JANUARY 20, 2016

It will always be different depending on the industry, and you need to tailor it to your brand and audience. Below are three banner ad best practices that should be avoided in some cases, depending on the industry, brand, and audience. You need to make sure that your image is truly related to your industry and brand.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. This includes video.

Video 60

Video UGC Content comScore 60

Convince & Convert

JULY 23, 2012

In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. Depending on the amount of weight that Google chooses to place on the influence of authors, the rel=author developments could have huge implications on search rank in sports media.

Sports 134

Sports Social Media comScore Tweetdeck 134

Proactive Report

APRIL 23, 2010

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. times more likely to search on that brand’s terms.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Jeff Esposito

JUNE 27, 2011

5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Buffer Social

JANUARY 25, 2018

On top of these statistics, comScore’s 2017 U.S. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses. Chatbots can be used for a wide variety of purposes such as marketing, payments, customer service, and more.

Social Media 111

Social Media Trends Report Survey 111

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. Pinterest rates as the 10th most relevant brand in the U.S. contenupgrade].

Statistics 145

Statistics Marketing HootSuite Advertising 145

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured.

News 110

News Report Social Media Reputation 110

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months.

Digg 100

Digg Social Media Upcoming Ustream 100

Diva Marketing Blog

NOVEMBER 30, 2011

My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . But then I'm a marketer so my response is skewed towards business. Source: ComScore. MSN Business On Main/Diva Marketing Small Business Tip Contest ~ . ~ Social Media.

Social Media 83

Social Media comScore Nielsen Small Business 83

Convince & Convert

APRIL 26, 2012

is the author of the brand new book, so brand new that the official release. date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Your brand is competing.

Social Media 135

Social Media SEO Retail Conference 135

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. You should increase +1s to your brand/your authorship profile.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

SocialFish

FEBRUARY 1, 2011

The Social Media Marketer’s SEO Checklist – SEOmoz. While Mobile Email Usage on the Rise – comScore. 10 Digital Marketing Industry Pet Peeves – Going Social Now. Flipping The Scale: Influencers Are The Most Influenced – Rich Becker. – Brand Flakes for Breakfast.

comScore 172

comScore Journal Analysis Proposal 172