Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 113

Campaign Brands Communities Industry 113

Sprout Social

MARCH 8, 2023

You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout). Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. This has its benefits—a familiar face humanizes your brand, and it can help appeal to younger viewers.

Video 94

Video Film Content How To 94

Buffer Social

DECEMBER 20, 2023

  Greta Gerwig's direction led this vibrant film not only to be the highest-grossing film of the year, earning $1.4 Robert Oppenheimer, he absolutely didn’t foresee Barbie playing a huge role in the marketing and box office success of the film.  billion but also to become a cultural phenomenon.

Social Media 93

Social Media Film Meme Apple 93

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brands 90

Brands Marketing Influencer Analytics 90

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brands 100

Brands Consultant Film Flickr 100

Convince & Convert

NOVEMBER 13, 2014

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. In order to foster creativity and content creation, the space has been decorated accordingly and the company will also supply camera crews, sound engineers, etc.

Brands 160

Brands Content Case Study Hotels 160

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

YouTube 124

YouTube Brands Fashion UGC 124

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands 136

Brands Film Hashtag Campaign 136

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The brand is a beloved global phenomenon. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Likeable

AUGUST 3, 2021

Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. With Shorts, you can easily and quickly film a clip on your phone from the YouTube app and edit similarly to TikTok and Reels (e.g. add music and text, string clips together, etc.). And, crucial for creators and marketers: data. LIKEABLE POV.

YouTube 121

YouTube Remix Film Overview 121

Likeable

OCTOBER 1, 2018

GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. With the rise of social media and many more people telling stories, why don’t brands have the same capability?” Beth remembers thinking. One of the earliest examples?

Social Media 87

Social Media Brands Film Loyalty 87

Unmetric

MAY 31, 2019

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Yesterday, brands had a plum opportunity. Who is Nesamani?

Meme 103

Meme Insurance Brands Construction 103

Hootsuite

NOVEMBER 23, 2022

Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. What is a UGC creator? Consumers are 2.4 rebel.socials.

UGC 92

UGC Film Authentication Influencer 92

Sprout Social

AUGUST 30, 2019

Yes, that new office tour your company put up is your best performing piece of content to date. As goes for the user, so should go for brands. Filming a thirty-second promo video? We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand!

Geotagging 110

Geotagging Instagram Real Estate Brands 110

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. What do people think about each brand and product?

Comparison 110

Comparison Analysis How To Sentiment 110

Buffer Social

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

B2B 95

B2B Content Syndication SEO 95

Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. An example of a video marketing goal would be creating brand awareness. For some brands, videos are used heavily for advertising.

Video 144

Video Social Media Strategy Film 144

Convince & Convert

FEBRUARY 24, 2013

In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Unfortunately, several brands missed that mark by a mile at this year’s Oscars. RT if you think this film will triumph tonight!

Brands 166

Brands Film Hashtag Journal 166

Sprout Social

JULY 28, 2022

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. Film videos in a flash. As brand social media marketers, we follow the lead of creators and look to them for inspiration. We only jump on trends that fit our brand and audience.

Template 98

Template Templates Social Media Video 98

The Realtime Report

JULY 14, 2017

Top Tips For Creating A Stellar Brand Identity Video. It’s becoming more important than ever for businesses to have a brand identity that makes it easier to encourage customers to connect and engage with them. What Is A Brand Identity Video? It depends on your brand. It went viral and helped the brand take off.

Video 96

Video Tips Brands Film 96

Later

APRIL 28, 2021

Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And while the video production process might seem like a huge undertaking, you don’t always need a big budget to shoot video content for your brand. Tip #1: Film High Quality Footage. The good news?

Engagement 110

Engagement Video Social Media Tips 110

Pixlee

SEPTEMBER 10, 2020

So, what is it that caught users’ interest in sharing and filming videos of this type? Speaking of TikTok, the ov erwhelming success that the company has gained in the past year hasn’t gone unnoticed. Instagram Reels are already gaining traction as many brands are seeing high engagement compared to their followers.

Instagram 74

Instagram Brands Authentication Film 74

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. Terms of Service. Source: [link].

Marketing 217

Marketing Authentication Trends Feed 217

Buffer Social

JANUARY 18, 2022

Many influencers build their businesses based on their lives, so of course, their social media accounts share everything from their latest brand collaborations to videos of their home renovations. You may be the face of the company, but you’re also not the sole defining element of it. Film behind-the-scenes content.

Content 79

Content Film Small Business Authentication 79

Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 91

Campaign Content Upcoming Authentication 91

Twist Image

FEBRUARY 8, 2017

But, I saw the brand "Participant Media" and I thought about the movie, An Inconvenient Truth , and the many other films that I have enjoyed from this company. I started listing out other brands that I feel this way about. I really, really like the brands on this list (I love them). I don't just trust the brand.

Brands 40

Brands Film Advertising Sports 40

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Easy: be active on social media. Why should execs be on social media?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour.

UGC 59

UGC Brands Apparel Content 59

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Since then, she’s worked with several brands and charges up to $125 for one video. These are traditionally organic content made without any incentive by a brand’s audience.

UGC 87

UGC Film How To Skills 87

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. Stone Brewing Company. MayTheFourthBeWithYou.

Brands 96

Brands Hotels Hashtag Film 96

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Trends 95

Trends Authentication Video Film 95

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Buffer Social

DECEMBER 20, 2022

And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform. Then, on Tuesdays, I spend 4-5 hours doing my filming for the week. I also invested in a mini microphone to ensure high-quality sound no matter where I’m filming.

Organization 80

Organization Strategy Film Metrics 80

Buffer Social

JUNE 9, 2022

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. One thing eventually led to another, and a production company joined on as executive producers to help me make the project bigger than I could have ever imagined. (We’re

Project 81

Project Film Energy Case Study 81

Dave Fleet

APRIL 11, 2011

Enjoy… A colleague of mine recently drew my attention to a TED Talk by Morgan Spurlock (you know, the guy behind Super Size Me and a host of other films). Spurlock lays out a host of reasons why companies wouldn’t want to get involved in his project, and then attacks them for not wanting to get involved.

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Film Hosting Company Project 279