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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

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5 Film Festivals Using Social Media the Right Way

Meltwater

Film Festivals Using Social MediaWhile there is a breadth of marketing channels available for businesses and brands to promote events, social media remains one of the very best. Film festivals are… Read More >>>.

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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

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Movie magic: How agencies & entertainment brands are lighting up the silver screen

Audiense

Greta Gerwig’s long-awaited comedy Barbie is on track to become one of the highest grossing films of all time and Christopher Nolan’s Oppenheimer , released on the same day, has benefitted from the momentum as consumers attend a double bill of back-to-back cinema.

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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. That doesn’t necessarily mean filming your CEO’s attempt to replicate the latest dance challenge. What Are Instagram Reels?

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

WebInKnow

Several days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective.

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