Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We will start with a Google, Facebook or Twitter search. It is becoming a requirement , not an option to develop your personal brand. Why YOU are your brand!

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Brands How To Training Authentication 162

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Related posts: Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Study Social Media Wikipedia ROI 377

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. It’s community. At the root of your brand are a set of experiences.

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Brands Strategy Reputation Marketing 113

Pam Moore

JUNE 10, 2017

They get sold on the social media easy button and “Facebook is free” mentality. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. 10 Tips to Stomp Random Acts of Marketing (white paper).

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Social Media Marketing Small Business Influencer 167

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source. Are You Ready ?”

Brands 113

Brands How To Authentication Wikipedia 113

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

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Communities Content Jive Meme 141

Pam Moore

JULY 17, 2017

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. Today times are changing.

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Social Media Marketing Training Analysis 167

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

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Influencer Industry Content How To 167

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

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Brands Strategy Reputation Training 60

Pam Moore

APRIL 22, 2017

According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. However, are you one of the marketing or business leaders who really doesn't understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? Click To Tweet.

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Influencer Tips Marketing Training 166

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook.

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Analytics Google Metrics ROI 167

Pam Moore

AUGUST 13, 2019

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way.

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Brands Authentication Template Templates 60

Pam Moore

NOVEMBER 29, 2016

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Have you thought about your personal branding strategy?

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Brands Strategy Small Business Authentication 60

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

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Sample Samples Strategy Brands 78

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. SoundCloud.

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Advertising Facebook ROI Analysis 113

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand. Alert: This list is not exhaustive. Overfeeding.

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Social Media Brands RSS Publishing 206

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business.

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Facebook Marketing Groups Groups 113

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. The invest in the brand. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. 8 Steps to Develop a Social Business Plan (white paper). Need more help?

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Nielsen How To Influencer Overview 165

Pam Moore

SEPTEMBER 23, 2016

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? 5 easy ways to use data and social insights to humanize your brand.

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Data Social Media Brands Authentication 60

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

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Social Media How To Marketing ROI 165

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

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Template Templates Social Media Social Networking 167

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your brand is in need of a major refresh but you can't get the budget approved to do such. This includes social media. Episode Highlights.

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Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

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Training Marketing Consultant Template 78

Pam Moore

OCTOBER 1, 2017

Not Facebook. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. 8 Steps to Develop a Social Business Plan (white paper). Not Facebook. Not Instagram. Not Twitter.

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Strategy Marketing Training Small Business 166

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

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Strategy Social Media Marketing Consultant 147

Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data.

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Social Media Analysis Research Conversation 64

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

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B2B Engineering ROI Social Media 209

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper).

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Influencer Activities Content How To 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Hitwise Content Blogger Consultant 117

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. 15 Tips to Zoom Your Brand (white paper). Stomp Random Acts of Marketing. Need more help?

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Social Media Consultant How To Training 60

Pam Moore

SEPTEMBER 9, 2020

Drive brand awareness. They will learn the most popular brands and options available to them. All of the data insights the buyer has gathered to this point help them narrow down options and begin to prioritize their top choices as well as filter out brands that don't interest them. Generate leads! Middle of Funnel.

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Conversation Template Templates Marketing 78

Pixlee

SEPTEMBER 7, 2018

And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way. For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%.

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UGC Content Authentication Curation 40

Pam Moore

OCTOBER 3, 2016

Being able to rock your personal brand as a new college graduate doesn’t necessarily translate over to knowing how to use social media for business. Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed. Big difference.

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Social Media Marketing Training Skills 167

Pam Moore

OCTOBER 11, 2016

Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? We communicate, we share, we help one another. Do they take action?

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Tips ROI Social Networking Training 60

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

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Social Media Retail Education Airlines 132

Laurel Papworth

APRIL 28, 2011

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 shares a link to an event with their Facebook friends it results in $2.52 Facebook Share $14. for Eventbrite.

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Facebook Directory Statistics Review 110