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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. I volunteer at fantastic community radio station, WHUP , hosting a show called Global Garage. In this blog post. It’s unfortunate that bands, and similar pages, are being left behind.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. Here are seven social PR case studies to give you some ideas.

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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. I volunteer at fantastic community radio station, WHUP , hosting a show called Global Garage. In this blog post. It’s unfortunate that bands, and similar pages, are being left behind.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124
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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Would you like more case study posts? The project.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 145
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115