TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign
Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.
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Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.
Ignite Social Media
JUNE 5, 2019
One of those projects was a campaign called “Welcome to the Water” for Discover Boating. You can read more about our social media case study below. Campaign Objective. Additionally, we had target groups built around our target audiences’ interests, behaviors and media and brand preferences.
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Waxing UnLyrical
JULY 25, 2016
Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.
Waxing UnLyrical
MARCH 26, 2012
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. So we were able to introduce the campaign and OA’s work to 68 participants in the chat.
Social Media Today
JULY 26, 2022
The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns.
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?
Waxing UnLyrical
JULY 20, 2015
In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. The Blue Key Campaign (Prezi).
Waxing UnLyrical
JUNE 6, 2016
With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .
Buffer Social
JUNE 8, 2022
Instagram is one of their key channels for building brand awareness and driving sales around gifting occasions. Aside from planning ahead and using Buffer to manage their content, we asked Eleanor to share some tips for anyone looking to build marketing campaigns around holidays and events. Tip 1: Get the timing right.
Audiense
MAY 17, 2018
After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The brands that influence them the most. The content they share the most.
Social Media Strategies Summit
OCTOBER 13, 2023
The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.
Social Media Strategies Summit
JULY 19, 2023
Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Still, competition is fierce.
Convince & Convert
NOVEMBER 15, 2011
But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. The Recalcitrant Social Media Cheerleader.
Webbiquity SMM
NOVEMBER 8, 2022
People praising a product or brand through ratings and reviews increases its credibility and authority. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”
Audiense
MAY 31, 2018
After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.
Koka Sexton
FEBRUARY 16, 2023
By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. But what goes into creating an engaging email nurturing campaign? Do you want to increase brand awareness? Case studies: Case studies are a powerful way to showcase the success of your products or services.
Writtent Blog
DECEMBER 21, 2023
As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” Their download rates improved 300%.
Sprout Social
NOVEMBER 1, 2023
Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers.
Awario
MAY 27, 2021
It makes Twitch suitable for successful marketing campaigns. In this article, we consider the perks of Twitch for brand promotion by examples of real case studies. On the other hand, this streaming platform attracts millions of people daily.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.
Mindjumpers
MARCH 30, 2012
Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store.
Sprout Social
OCTOBER 16, 2023
Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.
Sprout Social
NOVEMBER 21, 2022
In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.
Social Media Strategies Summit
FEBRUARY 4, 2021
Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? The first step in the campaign is to create a LinkedIn page. Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. Make your LinkedIn page for your company.
Diva Marketing Blog
NOVEMBER 6, 2014
Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.
Keyhole.co
JUNE 7, 2023
When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?
Convince & Convert
DECEMBER 16, 2014
Usually, I see brands sit on one of two sides of the fence. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach. Create a well-organized campaign.
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates.
Convince & Convert
JULY 19, 2013
Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Just one month after the introduction of Facebook timeline for brands, visual content (photos and videos) saw a 65% increase in engagement. Case Study: A Day at the Races With Indy 500.
The Realtime Report
FEBRUARY 12, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. the HTC.com web site and the brand’s Facebook and Twitter pages.
Convince & Convert
MAY 2, 2012
She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. YouTube video highlighting the Fight Hunger Campaign. Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert.
Viper Chill
DECEMBER 18, 2013
Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. SEO Expenses for a Brand New Website (Diggy). Social Media Expenses for a Brand New Website (Glen). Vladimir’s. Total Spent: $414.
Buffer Social
JULY 23, 2018
This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. Here are four quick takeaways: How social media contests can help give your brand the extra boost you’re looking for.
Ignite Social Media
SEPTEMBER 22, 2022
Some of these brands include Delta, Unilever, Monster, and GSK. They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market.
Mindjumpers
JANUARY 26, 2012
Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Restaurants got more guests and Air China got more perspective customers who can speak for their brand. Take a look at this video case study and do tell us how you found it :).
Sprout Social
OCTOBER 25, 2022
What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?
Convince & Convert
MARCH 26, 2014
Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach. » social media case studies' Part of finding these people and working with them.
Social Media Strategies Summit
JULY 14, 2022
Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. Please describe one of your institution or organization’s social media campaigns that makes you proud.
Hootsuite
MARCH 2, 2022
Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.
Audiense
APRIL 25, 2022
Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.
Convince & Convert
MAY 8, 2014
As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. According to the World Wildlife Fund , “The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.” Social Media Case Studies'
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