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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. Thoughts on these studies?

Research 257
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. Less than a quarter of B2B software companies understand brand monitoring.

B2B 154
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. A study by Bain & Co.

Sentiment 142
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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Decide What to Monitor.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

For example, a recent study found that 100% of traffic originating from TikTok profiles, Slack, WhatsApp, and others was wrongly attributed as direct traffic rather than their actual sources. Furthermore, 75% of traffic from Facebook Messenger contained no referral data whatsoever. Another bonus?

Forums 62
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Twitter is top social media channel among Fortune 500

Firebelly

The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog.

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Managing Feedback

Idaconcpts

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks.